LGBTQ Buyers & Sellers

Overview

Broader social acceptance and increased legal protections have been empowering for LGBTQ consumers in recent years, but bias remains. It is not only a matter of equity and fairness to treat lesbian and gay clients with the same professional respect as any others it also a requirement as a REALTOR®.  Article 10 of NAR’s Code of Ethics prohibits REALTORS® from discriminating based on sexual orientation and gender identity. Demonstrating a commitment to providing equal treatment is also a smart business move. According to a Harris Interactive survey, about 66 percent of LGBT adults say that they would remain loyal to a brand they believed to be friendly to and supportive of the LGBT community.

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Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.