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Is your existing website optimized to help you secure new business from expat clients, overseas clients, and/or local individuals who want to own property in other countries? Inside, we'll offer specific tips and resources that will help attract the global clients you want. You'll discover numerous content considerations and design decisions that can greatly enhance your website's performance with buyers and sellers.
In This Issue
You’ve earned your CIPS designation. Congratulations! Now, it’s time to ramp up your marketing efforts to pull in expat clients, overseas clients, and/or local individuals who want to own property in other countries. Is your existing website optimized to help you secure this new business?
Like any new business venture, success requires a strategic plan and extra work. As...
Back in 1996, Bill Gates first coined the term, “content is king.” Ever since, online marketers have debated the role of content in attracting website traffic. In recent times, however, changes to Google’s all-important ranking algorithms, along with the growing importance of mobile devices, have triggered renewed emphasis on the role of website content. And why not? Aren...
If a website is visually attractive, most people will say it is well-designed. But in the world of website design, good looks are just a small part of the story. Visitors also want a good experience, meaning they don’t want to get frustrated finding or viewing whatever they came for.
To help them along, a site needs to be well-designed in terms of the way it is organized and the...
Buyers from all over the world can browse U.S. listings in their own language, currency, and units of measurement…for free! This time last year, the Realtor.com® International site launched and it now attracts nearly one million unique international visitors each month. Linking to your listings on realtor.com/international is an...
