Turn Your Website into a Global Business Magnet

You’ve earned your CIPS designation. Congratulations! Now, it’s time to ramp up your marketing efforts to pull in expat clients, overseas clients, and/or local individuals who want to own property in other countries. Is your existing website optimized to help you secure this new business?

Like any new business venture, success requires a strategic plan and extra work. As Albert Einstein said, the definition of insanity is doing the same thing over and over again and expecting different results. You’ve taken the first step by earning the CIPS designation, which provided essential training and access to valuable resources. Now it’s time to take what you have learned and put it into practice, and proactively grab your piece of the global real estate market.

Inside, we’ll show you how your website can support your efforts, by offering specific tips and resources that will help attract the global clients you want. We want you to succeed! You’ll discover numerous content considerations and design decisions that can greatly enhance your website’s performance with global buyers and sellers.

Some of our suggestions may sound “foreign” if you’ve never dug into the technical side of website programming. Never fear! You only need to understand the general concepts and let your programmer deal with the details. After reviewing our recommendations, we hope you’ll have a clearer picture of the many steps you can take to turn your website into a global real estate business magnet.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.


About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation