REALTOR® Broker Summit Agenda

Welcome Reception KC Live!

13 Grand Blvd, Kansas City MO 64106

Join us for a night of Kansas City hospitality in the heart of the Power & Light District, at KC Live! Mingle with your fellow attendees for a night of fun, music, drinks, hors d’ oeuvres, and plenty of networking!

*This event is outdoors, please dress in casual comfortable attire.

*Subject to change

7:30am – 8:30am – Registration, Doors Open

7:30am – 8:30am – Breakfast

8:30am – 8:45am – Welcome, 2023 NAR President, Kenny Parcell

8:45am – 9:15am – Housing Market Update

The session will provide indicators of the current real estate market and where the market is headed. It will also cover how buyers and sellers are facing the changing market hand in hand with their real estate agents.

• Speaker: Lawrence Yun, Chief Economist, National Association of REALTORS® 

9:15am – 9:45am – NAR Legal Update, Storytelling & Taking Action

• Speaker: Katie Johnson, Chief Legal Officer and Chief Member Experience Officer, National Association of REALTORS®

Learn about the current litigation challenges and explain how you, as REALTORS®, can help combat the allegations that the consumers no longer need REALTOR® services. Dive into how you can use storytelling to improve consumer understanding so there can be no doubt as to how REALTORS® and local broker marketplaces work in the best interest of buyers and sellers.

9:45am – 10:15am – NAR Benefits, Tools & Engagement Opportunities

• Speakers: Bill Lublin, CEO of Century 21 Advantage Gold and Katie Johnson, Chief Legal Officer and Chief Member Experience Officer, National Association of REALTORS®

This session dives into the NAR REALTOR® toolset and invaluable benefits. NAR provides an abundance of resources and campaigns to help the public understand the value of working with a REALTOR®. It also leads federal advocacy efforts and produces industry publications, research and training opportunities. Let’s take an in-depth look at the marketing and technology solutions and discuss how to utilize your connections.

10:15am – 10:30am – Break

10:30am – 11:15am – The Secret Playbook for Recruiting & Retention

Learn how Lamacchia Realty went from having 92 agents in November 2017 to having 500 by November 2022. Learn the secrets of how to get into the human attraction game by way of education and social media.

• Speaker: Anthony Lamacchia, Broker Owner, Lamacchia Realty

11:15am – 12:15pm – Keynote Session: Turnaround Time - Uniting Teams During Challenging Times

• Speaker: Oscar Munoz, Former CEO, United Airlines and Executive Chairman (ret.), United Airlines Board of Directors

12:15pm – 1:15pm – Networking Lunch

1:15pm – 1:45pm – Advocacy Panel: The Intersection of Advocacy & Fair Housing

Learn how REALTORS® can create thriving brokerages and communities by harnessing the power of NAR's Advocacy and Fair Housing resources.

• Moderator: Pete Kopf, Vice President of Advocacy for the National Association of REALTORS®.
• Panelists:

  • Colin Mullane, Principal Broker, Full Circle Real Estate

  • Michelle Walker, Broker/Owner, STL Buy & Sell, REALTORS®

  • Nate Johnson, the President of Real Estate Solutions at Redkey Realty Leaders

1:45pm – 2:00pm – Break

2:00pm – 3:00pm – Breakout Sessions

2:00pm – 3:00pm (Breakout 1a): Recruitment, Retention and Oversight
Christina Pappas, President, The Keyes Company

In the fast-paced changing marketplace of brokerage models, it is necessary to understand your value proposition, put it into practice as you recruit, retain, and develop your top producers and raving fans. Hint - it's not all about splits!

2:00pm – 3:00pm (Breakout 1b): Maximize Your Marketing with AI: Personalized & Automated Campaigns for Broker Owners
Marki Lemons Ryhal, Managing Broker, EXIT Strategy Realty

Leverage the power of AI to personalize and automate your brokerage and agents' marketing campaigns. You will gain an understanding of how AI can help your brokerage target the right audience with the right message at the right time, leading to increased engagement and conversions.

2:00pm – 3:00pm (Breakout 1c): Driving Profitability & Reducing Costs
Linda St. Peter, Principal Broker, ComeHome

The pandemic made us think differently about priorities—office space and the costs associated with operations among the costliest for our businesses. We will take an honest look at our P&Ls, what our clients and agents expect and ways to make a difference.

3:00pm – 3:15pm – Break

3:15pm – 4:15pm – Breakout Sessions

3:15pm – 4:15pm (Breakout 2a): Digital Marketing for Real Estate: Leveraging Social Media, Video, and MLS to Build a Brand
Carrie Little, Designated Managing Broker, CarMarc Realty Group

This session teaches real estate professionals how to create a strong brand presence online using social media, video, and the multiple listing service. Brokers will learn strategies for maximizing the effectiveness of each platform to generate leads and build a strong reputation in the digital marketplace.

3:15pm – 4:15pm (Breakout 2b): Teamerage: Brokerage Model of the Future?
Barb Betts, Broker and CEO, The Betts Realty Group, Inc.

Ever wanted to run your brokerage like a team? Have you heard the new buzz around the newest brokerage model? Come find out what a “teamerage” model is, what type of agent it attracts, how you know if it's right for you, and what are the pros and cons of this new model? Not to mention a deep dive into all the systems, tools, and structure you need to have in place to make one successful.

3:15pm – 4:15pm (Breakout 2c): Hot Topic Round Robin Tables

Join us for an interactive and networking session on the hottest topics in the industry. Learn from your peers and moderators as you discuss and share strategies to bring back to your brokerage.

Table Topics:

• Recruitment
• Retention, Motivating & Empowering Your Agents
• Onboarding & Agent Training
• Marketing Best Practices
• Back to Basics (what does this cover)
• How Can AI & ChatGPT Help Your Brokerage
• Brokerage Branding, Image & Culture
• NAR Tools, Resources & Websites (broker.realtor, competition.realtor)
• Risk Management - What Keeps Brokers Up at Night?
• Financial Wellness
• REALTOR Safety
• Fair Housing - DEI - Fairhaven
• Women's Council
• C2EX
• CRD Designations & Certifications
• Certified Real Estate Broker (REBI)
• Certified Residential Specialist (RRC)
• REALTORS® Relief Fund
• REALTOR® Property Resource (RPR)

4:15pm – 4:30pm – Break

4:30pm – 5:00pm – AI for Real Estate Brokers: Unleashing the Potential of ChatGPT in 2023

With the rise of technology, more opportunities exist to improve your business operations and enhance the customer experience. One technology that is quickly gaining popularity is ChatGPT, a conversational AI platform that can help real estate brokers increase their ROI, automate redundant tasks, and earn back their time. We will explore how ChatGPT can help you unleash the potential of AI for your real estate business in 2023 and beyond.

• Speaker: Marki Lemons Ryhal, Managing Broker, EXIT Strategy Realty

5:00pm – 5:15pm State of the Association

• Speaker: Bob Goldberg, CEO, National Association of REALTORS®

5:15pm – 5:30pm – Closing Remarks, 2023 NAR President, Kenny Parcell