Quick Takeaways

  • Drone photography can highlight the neighborhood
  • Can show the views from the house
  • Tells the whole story of the house

Source: The Bird’s-Eye View: How Drone Photography Can Help Sell Real Estate (Quicken Loans, Jul. 13, 2021)

Be aware of the legal issues using drones in your real estate business.

Drone usage is a growing trend in the real estate industry. You can either obtain a Federal Aviation Administration (FAA) Remote Pilot Certificate yourself for commercial use or hire a professional drone pilot/photographer. It is important to keep up with the FAA drone regulations and keep your Remote Pilot Certificate current.

Using drones in real estate marketing allows you to show the property from many unique angles, allowing the prospective buyer to view not only the house, the roof and yard, but also the surrounding neighborhood and views.

It is helpful to see great examples of real estate drone videos you can build on.  Create a library of different shots and angles, to highlight the important features of the property. Take advantage of the flexibility of drone photography over static photographs.

Don’t buy a drone and just start flying. The FAA has strict rules and regulations about pilot certificates, prohibited airspace usage, drone operations at night and much more.

See References for more information.