Determining Asking Price


What is the best way to determine the asking price of a house and why is it important? 


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Home Pricing Statistics

Source: 2016 National Association of REALTORS® Profile of Home Buyers and Sellers (National Association of REALTORS®Research, 2016)

Determining the Correct Asking Price

Left digit in sale price affects home buyers most, (Builder, Aug., 2016)

How do I know what Price to use as my asking price?, (ActiveRain, Jan. 26, 2015)

Set the list price of your home, (®,  n.d.)

Advice for Your Customers

5 signs it’s time for a client to lower his asking price, (Homeside, Sept. 6, 2016)

When to cave: how long should you wait before lowering your asking price?, (®, Jan. 5, 2016)

Selling your home? Set the right price, (Kiplinger, Jan. 2015)

San Francisco buyers starting to think twice about on high asking prices, (SFGate, Dec. 1, 2014)

How do I set an asking price for my home?, (Money, n.d.)

Tips for pricing your home, (REALTOR® Magazine, n.d.)

Pricing Product

Pricing your home to sell — DVD from the National Association of REALTORS®, Item # 141-177

Home Price Calculators

HPI Calculator, (Federal Housing Finance Agency, n.d.)

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

The Complete Idiot's Guide to Selling Your Home, (ebook)

How to sell your home in any market, (eBook)

Sell your home in 45 days or less, (Audiobook, eBook)

Tips & traps when selling a home, (Kindle, Audiobook, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

NAR® Guide to Home Selling: Insider Tips for Home Selling Made Easy, (Hoboken, NJ:  John Wiley & Sons, Inc., 2007) HD 1375 N21n

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