Today’s buyers are looking for competitively-priced homes in their price range.  Determining the asking price for a home is extremely important, because this could cause you to lose thousands of dollars or result in not making a sale at all.  Listing a home too high could result in the home sitting on the market and becoming stale.  Listing a home too low could result in loss of revenue.  That is why we recommend using the services of a REALTOR® to help determine the asking price of a home so that it can be competitively listed and sold in the marketplace.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Top 5 Things Sellers Most Want from Real Estate Agents

  1. Help Seller Market the Home to Potential Buyers
  2. Help Price Home Competitively
  3. Help Sell Home within a Specific Time Frame
  4. Help Find a Buyer for the Home
  5. Help Seller Find Ways to Fix Up the Home to Sell it for More

Source:  2018 National Association of Realtors Profile of Home Buyers and Sellers, Digital Download, Item E-186-45-18

Determining the Correct Asking Price

Pricing a Home Accurately: Mistakes to Avoid (RISMedia, Apr. 9, 2019)

5 Strategies for Setting Seller Pricing Expectations (Real Trends, Mar. 7, 2019)

Value Range Pricing – Why It Works (Sara & Daryl, Nov. 14, 2018)

Price Their Home to Sell, Not Sit (Keller Williams, Sep. 12, 2018)

Advice for Your Customers

How (and How Not) to Price Your Home for Sale (Round Table Realty, Apr. 23, 2019)

5 Reasons Over-Pricing Your Home Costs You Money (Tony Babarino, Nov. 18, 2018)

How to Price a Home in a Seller's Market: Go Low, or Shoot for the Stars? (realtor.com®, Aug. 28, 2018)

8 Signs That Your Homes Price is Unreasonable (Massachusetts Real Estate News, Oct. 5, 2018)

Pricing Your Home to Sell (Hoagland Group, 2018)

Pricing Product

Pricing Your Home to Sell — DVD, Item # 141-177

Home Price Calculators

Are You an Owner? Track Your Home (realtor.com®)

HPI Calculator (Federal Housing Finance Agency)

What's Your Home Worth? (Bank of America)

Home Value Estimator (Chase)

eBooks & Other Resources


The Complete Idiot's Guide to Selling Your Home (eBook)

How to Sell Your Home in Any Market (eBook)

Selling Your Home in 45 Days or Less (Kindle, eBook)

Tips & Traps When Selling a Home (Kindle, eBook)

Seven Steps to Sold (Kindle, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Think Sold!: Creating Home Sales in Any Market (Washington, D.C.: BuilderBooks, 2009) HD1379 .L96 2009

NAR® Guide to Home Selling: Insider Tips for Home Selling Made Easy (Hoboken, NJ: John Wiley & Sons, Inc., 2007) HD 1375 N21n

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


Legal Action Program

Provides financial assistance to support litigation of significance to the real estate industry and private property rights.


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