Determining Asking Price

Overview

What is the best way to determine the asking price of a house and why is it important? 

References

We've already done the research for you.

Before you search elsewhere, take advantage of the research we've already done for you. Formerly known as Field Guides, References tabs contain links to external articles, titles from the NAR Library eBooks collection, websites, statistics, and other material to provide a comprehensive overview of perspectives on each topic. EBSCO articles (E) are available only to NAR members and require a password.


Home Pricing Statistics

Source: 2016 National Association of REALTORS® Profile of Home Buyers and Sellers (National Association of REALTORS®Research, 2016).

Determining the Correct Asking Price

Left digit in sale price affects home buyers most, (Builder, Aug., 2016).

How do I know what Price to use as my asking price?, (ActiveRain, Jan. 26, 2015).

Set the list price of your home, (realtor.com®,  n.d.).

Advice for Your Customers

5 signs it’s time for a client to lower his asking price, (Homeside, Sept. 6, 2016).

When to cave: how long should you wait before lowering your asking price?, (realtor.com®, Jan. 5, 2016).

Selling your home? Set the right price, (Kiplinger, Jan. 2015).

San Francisco buyers starting to think twice about on high asking prices, (SFGate, Dec. 1, 2014).

How do I set an asking price for my home?, (Money, n.d.).

Tips for pricing your home, (REALTOR® Magazine, n.d.).

Pricing Product

Pricing your home to sell — DVD from the National Association of REALTORS®, Item # 141-177.

Home Price Calculators

HPI Calculator, (Federal Housing Finance Agency, n.d.).

eBooks & Other Resources

eBooks.realtor.org

The following eBooks and digital audiobooks are available to NAR members:

The Complete Idiot's Guide to Selling Your Home, (Adobe eReader)

How to sell your home in any market, (PDF eBook)

Sell your home in 45 days or less, (OverDrive Read, EPUB eBook, PDF eBook)

Tips & traps when selling a home, (Kindle, OverDrive Read, EPUB eBook, PDF eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.

NAR® Guide to Home Selling: Insider Tips for Home Selling Made Easy, (Hoboken, NJ:  John Wiley & Sons, Inc., 2007). HD 1375 N21n


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