Today’s buyers are looking for competitively-priced homes in their price range.  Determining the asking price for a home is extremely important, because this could cause you to lose thousands of dollars or result in not making a sale at all.  Listing a home too high could result in the home sitting on the market and becoming stale.  Listing a home too low could result in loss of revenue.  That is why we recommend using the services of a REALTOR® to help determine the asking price of a home so that it can be competitively listed and sold in the marketplace.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.

Top 5 Things Sellers Most Want from Real Estate Agents

  1. Help Seller Market the Home to Potential Buyers
  2. Help Sell Home within a Specific Time Frame
  3. Help Price Home Competitively
  4. Help Seller Find Ways to Fix Up the Home to Sell it for More
  5. Help Find a Buyer for the Home

Source:  2019 National Association of Realtors Profile of Home Buyers and Sellers, Digital Download, Item E-186-45-18

Determining the Asking Price: The Basics & Trends

How the Pandemic Pushed Home Prices to a Record High Amid Historic Economic Downturn (realtor.com®, Jul. 30, 2020)

16 Factors to Help Determine the Right Property Price (Forbes, Jul. 21, 2020)

Top Determinants of a Home’s Value (Investopedia, May 10, 2019)

Pricing a Home Accurately: Mistakes to Avoid (RISMedia, Apr. 9, 2019)

5 Strategies for Setting Seller Pricing Expectations (Real Trends, Mar. 7, 2019)

Advice for Your Customers

A Wild Market Means More Home Appraisals are Coming in Low. Here’s What to Do if a Bad Appraisal Threatens Your Deal (Money, Aug. 12, 2020)

What is My Home Worth? The Number Every Homeowner and Seller Should Know (realtor.com®, May 15, 2020)

How to Price Your Home for Sale (The Balance, Apr. 17, 2020)

How (and How Not) to Price Your Home for Sale (Round Table Realty, Apr. 23, 2019)

Home Price Calculators

Are You an Owner? Track Your Home (realtor.com®)

HPI Calculator (Federal Housing Finance Agency)

What's Your Home Worth? (Bank of America)

Home Value Estimator (Chase)

eBooks & Other Resources


The Complete Idiot's Guide to Selling Your Home (eBook)

How to Sell Your Home in Any Market (eBook)

Sell Your Home Now (Kindle, eBook)

Selling Your Home in 45 Days or Less (Kindle, eBook)

Seven Steps to Sold (Kindle, eBook)

Tips & Traps When Selling a Home (Kindle, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Think Sold!: Creating Home Sales in Any Market (Washington, D.C.: BuilderBooks, 2009) HD1379 .L96 2009

NAR® Guide to Home Selling: Insider Tips for Home Selling Made Easy (Hoboken, NJ: John Wiley & Sons, Inc., 2007) HD 1375 N21n

Pricing Your Home to Sell — DVD, Item # 141-177

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.