Become PSA Certified
Strengthen one of the most important skills in real estate—pricing—with the PSA Certification and sharpen your ability to guide clients through one of the biggest decisions in any transaction.
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Pricing Strategy Advisor (PSA™) Certification
Master the Skills Behind Competitive Pricing
Advance Your Skills
What You'll Learn
Comparative Market Analyses (CMAs)
Learn how to select appropriate comparables, adjust for market conditions and create CMAs that clients can trust.
Pricing Principles and Valuation Methods
Explore how appraisers approach valuation, how market forces influence price and how to identify the factors that have the greatest impact on property value.
Pricing Recommendations and Client Conversations
Develop the skills to explain your pricing recommendations clearly, address client objections, and guide buyers and sellers toward informed decisions
How to Earn Your PSA Certification
Be a Member of NAR
To become certified, you must be a member of the National Association of REALTORS® in good standing.
Complete the PSA Certification Course
Learn your way—either online at your own pace or through an instructor led class offered in person or as a live interactive webinar.
Submit Your Application
Pay your one-time application fee of $179. You may only promote yourself with the PSA Certification once you receive an email notification that it has been awarded.
Maintain Your PSA Status
There are no annual renewals for PSA certification, but you must remain an active NAR member in good standing to continue using the logo and name.
What PSA Means for Your Business
More Accurate Pricing Strategies
Build a deeper understanding of valuation methods to price listings competitively and confidently.
Stronger Client Trust in Your Expertise
Support your pricing recommendations with clear, data driven CMAs that reinforce your value credibility and expertise in your local market.
Better Conversations Around Price
Strengthen your communication skills to address objections and guide clients toward realistic pricing expectations.
Smoother Transactions with Fewer Surprises
Deepen your understanding of appraisal practices and market dynamics to anticipate pricing issues, reduce delays and help keep transactions on track.
Professional Tools That Elevate Your Market Analysis
Gain access to PSA resources that help strengthen your CMAs and create more effective pricing presentations, including insights into incorporating one of NAR’s strongest Member Benefits: RPR®.
A Competitive Edge in Any Market
Apply specialized pricing knowledge to stand out and deliver consistent value in shifting market conditions.
PSA Credential Resources
Why REALTORS® Love the PSA Course
“With 24 years of experience as a REALTOR®, I thought I knew a lot, but I've gained so much new information. I wish I had possessed this knowledge years ago!”
- PSA Certification Course Attendee
“The course went above my expectations. Answered many questions I've had in creating CMA's along with additional tips on presenting and helping you stand out as an expert in industry. Very well done with resources to use moving forward!”
- PSA Certification Course Attendee