Commercial Real Estate is everywhere: your local coffee shop, industrial park, downtown main street, and even the office where you work. NAR has a broad array of resources to help you provide the best service to your clients, and to be the best in your field. From education to advocacy efforts, from networking to property data – NAR works to help you be more profitable, while protecting the commercial real estate industry.

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Commercial Connections

Commercial Connections is published four times annually and distributed to members of the NAR and commercial real estate industry leaders.

Next Up: Commercial Series

The Next Up series highlights all things commercial real estate. Watch previously recorded sessions & stay tuned for future Next Up sessions.

Latest Updates

Your challenge is to create your own lollapalooza brand. If you want to be like Disney, you have to act like Disney. Teams can create lollapalooza experiences for each customer by providing a personal touch. This requires teaching agents to truly know their customers and do their homework.
Mapping technology has come a long way since the days Mapquest and Garmin ruled the lot. A host of open-data and proprietary tools offers real estate pros—both residential and commercial—new ways to share data about properties, local economic trends, and neighborhood amenities
With real estate sales still slow in many parts of the country, you can bet consumers are scrutinizing deals like never before. So if your internal policies and record keeping were a bit loose during the go-go market, it’s time you took steps to protect your brokerage. Make sure your written procedures lay out the key dos and don’ts that associates need to follow.

It’s not an uplifting thought, but it’s a fact of working in the real estate business: Many of your clients will be in the midst of a sorrowful life transition. Maybe they’re leaving the home where decades of family memories were created, splitting up after an ended relationship, or selling because they no longer have the financial means to pay the mortgage.

Because you’ll inevitably work with a grieving client at some point in your career, it’s important that you understand the five stages of grief, as identified by American psychologist Elisabeth Kubler-Ross. By knowing what your clients are going through, you can better understand what is motivating their decisions and help them keep the deal on track.

In some instances, people act difficult because they are placed in a difficult situation. In many others, they behave in a difficult fashion for the same reason that a 3-year-old child cries: Last time it got the results they wanted, so they are going to do it again.

Buyers today are more informed than ever, thanks in large part to the abundance of real estate information on the Web. 

But even when you're working with buyers who really know what they want, your job will likely require to you show several properties in person.

Ideally, at one of these showings, your client will fall in love with the property and start thinking hard about making an offer. What can you do to help them reach that stage? Here are 10 tips for making sure that the home-showing process moves along smoothly and efficiently (and safely, of course) as possible: 

When it comes to convincing buyers and sellers that you're their best choice, you really have only two options. You can sell your accomplishments or you can sell the benefits that your prospective clients will receive from working with you.

We live in a litigious society, and real estate agents and brokers are sued all the time — even if they don’t think they did anything wrong.

After a property closes, issues can come to light that make the new owners or the sellers upset and want to place blame on their agents. The best thing brokers can do is educate themselves and their agents on all the potential situations that could bring about a lawsuit, and, of course, by carrying errors & omissions insurance.