No matter how you meet a consumer or fellow real estate industry professional--whether in person, through your blog, web site, or even Facebook and Twitter--it’s essential to make sure that the messages you provide instantly give a vivid picture of what you do and the positive impact of your work.
The recession had sparked home owners to be more modest with designs of kitchens and bathrooms, but the improving economy is making home owners want more out of their house.
Little things can make a big difference in how much you ultimately sell a property for, according to a group of New York brokers who say just a few small, smart improvements to a home can increase the sales price by 5 to 10 percent.
Sharing the impact of staging by showing statistical evidence of success is essential to effectively communicate to the seller the difference they can expect.
Real estate pro and designer Ayesha Sikandar with Better Homes and Gardens in San Mateo, Calif., wants to encourage buyers to get creative and see the potential in a foreclosed home or fixer upper.
The sluggish housing market has reshaped what Americans will look for in their next home as home owners get more practical with their wish-list and wiser about their use of space.
With more than 80% of people going online to begin their home search, it’s imperative that the first impression not only is made when visiting a home, but as important through pictures online.
Environmental efficiency has become an increasingly important factor in home buying decisions due to rising energy costs.
But at a time when more properties are sitting on the market for longer periods of time, will buyers overlook the seasonal disconnect?
Matthew Finlason is leading the charge on staging "outside of the box" and is doing so with amazing results.
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