Welcome to Styled, Staged & Sold. This blog, created by REALTOR® Magazine and the National Association of REALTORS®, aims to give you the information you need to spruce up your listings and get them sold.
Melissa Dittmann Tracey writes about home and design news for REALTOR® Magazine, an award-winning publication for the 1.5 million members of the National Association of REALTORS®. As editor of Styled, Staged & Sold, Tracey blogs about the latest home design and staging trends. She also produces a segment called “Hot or Not?” in home design that airs on NAR’s Real Estate Today weekly podcast and radio show. Tracey is also the host of The Housing Muse Podcast. For more on real estate design trends, visit REALTOR® Magazine’s Architecture Guide and Home & Design section. Follow Tracey on Instagram or Twitter @housingmuse.
We welcome industry insiders as guest bloggers to Styled, Staged & Sold. Please contact Melissa Dittmann Tracey, the blog administrator, at email@example.com, and provide details about the specific topic you’d like to blog about, as well as your experience in the industry.
Krisztina Bell is an Atlanta-based home stager and vacant home staging expert for the past 17 years. She is also known as a pioneer in virtual staging. As the founder of No Vacancy Home Staging and Virtually Staging Properties, she has been recognized by the Real Estate Staging Association (RESA) as one of its Most Influential People in Real Estate Staging. Bell teaches real estate professionals nationwide about the value of home staging as a marketing tool through her continuing education classes, monthly webinars, and more. Follow her on Instagram @krisztinabell.
Audra Slinkey is president and founder of the Home Staging Resource, a home staging and redesign certification training company. Slinkey’s training program has been awarded the Most Innovative Product of the Year Award three times. She serves on the board of the Real Estate Staging Association. Slinkey is also a published author and international speaker on staging, color, and design. She has helped to train and mentor thousands of staging and design businesses across the globe. For more information, visit Directory of Certified Home Stagers and Designers.
Jennie Norris is the chairwoman of IAHSP, president and CEO of Stagedhomes.com, and the owner of Sensational Home Staging serving the Denver area. Since 2005, Norris has presented the Accredited Staging Professional (ASP) and ASP Master (ASPM) courses throughout North America and via webinars, teaching thousands of REALTORS® and stagers worldwide. Her staging work has been featured on ABC’s 20/20, NBC’s Today Show, and HGTV television, as well as throughout national and local publications, online segments, and radio. She is the only two-time winner of the Staging Award of Excellence and the IAHSP Spirit Award, voted on by peers in the home staging industry. As IAHSP chairwoman, Norris has helped to expand IAHSP globally, adding sister chapters in Canada, Europe and Latin America. Norris is also a professional blogger, author, and social media networking expert. She co-authored the book, “Marketing Made Simple,” with Barb Schwarz, credited as the creator of home staging.
Patti Stern is a principal of PJ & Company Staging and Interior Decorating. She and her team offer decorating and home staging services for individuals, real estate professionals, builders, and others in the industry. For more information visit pjstagingdecorating.com or Facebook.
Justin M. Riordan, LEED AP is the founder of Spade and Archer Design Agency, a home staging company with locations in Portland and Seattle. He is a thought leader and trendsetter in the real estate industry as well as the energy behind Spade and Archer, creating home staging that is simultaneously aspirational and obtainable. Prior to opening Spade and Archer in 2009, Riordan practiced interior architecture and interior construction for 12 years, bringing a diverse background as well as a bachelor of architecture to the home staging industry. With more than two decades of hands-on project management and design experience, Riordan delivers an unmatched level of precision, expertise and service to his clients. In addition, Riordan is an accomplished and engaging speaker who regularly presents at real estate industry events, sharing his expertise about home staging.
Karen Post is president of Home Frosting, a Tampa-based home staging and design firm. She has bought, rented, and sold numerous properties and has been creating memorable environments for over three decades. Post began her career in visual merchandising and has worked with top luxury retailers, fashion, and hospitality brands. She later evolved into an international branding expert. Post is also a published business author and has been featured in The Wall Street Journal, FOX News, and The New York Times. In 2016 she founded Home Frosting and has successfully designed and staged over 300 homes. She also does a regular segment on nationally syndicated Daytime TV, where she shares home design/décor ideas and trends
Tori Toth is an Amazon best-selling author who wrote “Feel At Home: Home Staging Secrets for a Quick and Easy Sell.” She is also the founder of The Stage 2 Sell Strategy, an online home staging video course for home sellers. Toth opened her staging company, Stylish Stagers, Inc. in New York City back in 2009. Her book, how-to videos, newsletters, products, and appearances now inspire hundreds of thousands of home owners and real estate experts worldwide. Meet Tori by visiting her website or Facebook Fan page.
Charlene Storozuk is the principal of Dezigner Digz, a professional home staging, interior decorating and redesign firm based in Burlington, Ontario Canada. She is certified as an International Staging Professional (ISP), Professional Colour Consultant, and Feng Shui Design Professional. Her work is published in the book “FabJob Guide To Become A Home Stager,” 2009 edition. Storozuk is recognized as a local leader in the home staging industry. She served on the Real Estate Staging Association’s Executive Committee as Regional Vice-President, Canada for two years, and is a past recipient of the North American Leadership Award for her work as founder and past president of the Halton & Hamilton-Wentworth RESA Chapter.
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