A successful staged showing is a full sensory experience that allows potential buyers to envision themselves living in a house. But by focusing solely on price and location, you may miss seeing the smaller things that could cast doubt on interested buyers. Learn how to identify the hidden turnoffs and master low-cost fixes—so buyers feel confident in the space and will make an offer.
1. Unpleasant odors
If there’s a foul-smelling odor in the home, buyers might instinctively associate the place with negative connotations. For example, a musty or damp scent can indicate mold or water damage. The smell of stale food, smoke or other scents can make them think the house is poorly maintained by current residents.
When fixing this issue, avoid heavy perfumes, chemical sprays and synthetic plug-ins. You might think they help create an inviting atmosphere, but an overbearing smell can give buyers the impression that you are covering up for a larger issue. Additionally, these strong scents can trigger allergies.
Instead, eliminate unwanted odors by washing walls with a mild vinegar solution and having carpets and soft furniture professionally cleaned.
Add citrus peels or a cinnamon stick to water on the stove to create a natural and light aroma before a showing. You also can try unscented charcoal bags in hidden spots around the home to help absorb strong odors.
Related: Your Home Listing Stinks! Here’s What to Do About It
2. Distracting noises
Small and unexpected sounds can distract buyers’ attention. For example, a humming noise can be a sign of a failing garage door opener. And even minor issues such as dripping faucets and creaky floorboards can all add up in a buyer’s mental checklist of future repairs and costs.
Consider doing a sound audit before your showing. Simple things you can do to fix sound issues, like replacing a toilet flange or using graphite lubricant on squeaky door hinges.
Thick area rugs, heavy curtains and upholstered furniture are great staging elements because they can absorb sound and help create a more serene atmosphere.
Realize what any strange sounds could indicate for major systems so you can address any buyer concerns or questions when they arise. Additionally, consider scheduling showings during off-peak hours if the house is located near busy areas.
Related: 7 ‘Spooky’ Home Sounds Owners Shouldn’t Ignore
3. Poor lighting
Lighting changes a room’s mood and its perceived size. Showing a dimly lit room can make your potential buyers feel gloomy and unwelcome in the space. Harsh, cool-toned lighting can make it feel clinical or like an office. Clashing light temperatures, such as a warm lamp under a cool overhead light, can feel chaotic.
Choose lights that create a uniform and comfortable feeling. Good lighting will also photograph better for property listings.
Open the blinds and curtains to let natural light into the space. Choose the same color temperature across all bulbs for a consistent look. For energy-conscious buyers, mention how LED lights consume 75% less energy than incandescent lights.
Also, consider increasing the bulb wattage to make rooms feel brighter and larger. You can also add a stylish fixture to rooms, such as the dining room, for a high-ROI upgrade.
Related: How to Layer the Lights for a Soft, Warm Inviting Feel
4. Awkward spaces
About 83% of buyers’ agents agree that staging a home helps buyers better see the place as a potential home for themselves. Confusing layouts or undefined rooms can prevent buyers from envisioning how to use the space. For example, a space that is part-office, part-storage and part-gym could create a disconnect in the buyer’s eyes.
Additionally, obstructed walking paths can make the room feel tight. Furniture that is too large for the room makes it feel smaller than it actually is, while furniture that is too small can make the space look empty.
When staging, define each room’s purpose. Turn a spare room into an office or a children’s playroom. Arrange furniture so that it’s visually pleasing and makes sense for the space. Remove clutter—personal items make it difficult for buyers to imagine living in the space. Hiding family photos, personal collections and knickknacks are often a top priority when staging.
Remove objects from horizontal surfaces, such as countertops, tables, nightstands and vanities. Additionally, closets, pantries and cabinets should not be overfilled with items. Many buyers want spacious storage, and having items stuffed inside these units makes them seem smaller. Advise sellers to use a storage unit for their items to bump up the property’s perceived spaciousness.
Elevate the Showing and Secure the Sale
A successful home showing should appeal to the five senses to create a cohesive and welcoming experience for potential buyers. By proactively identifying issues, you are already ahead of the competition. Fix these sensory turnoffs to avoid missing out on deals. The effort in creating an inviting space is worth it in building buyer confidence, justifying the asking price and ensuring a smooth sale process.
Related: 25 Home Showing Offenses That Could Cost You Offers
