Profile of Home Staging

Highlights

Forty percent of buyers’ agents cited that home staging had an effect on most buyers’ view of the home.
Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
Twenty-eight percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. Thirteen percent noted that they only staged homes that are difficult to sell.
The most common rooms that were staged included the living room (93 percent), kitchen (84 percent), master bedroom (78 percent), and the dining room (72 percent).
A median of 10 percent of respondents cited that buyers felt homes should look the way they were staged on TV shows.
Thirty-eight percent of respondents said that TV shows which displayed the buying process impacted their business.