ShareThese materials were instrumental in the creation of NAR's Strategic Planning Resources Toolkit.
Focus Groups
"Conducting a Focus Group," Glenn Blank
"Conducting Focus Groups," The Community Tool Box
Needs Assessment
Surveys
"How to Conduct a Survey," SurveyMonkey.com
"Survey Design," Creative Research Systems
SWOT Analysis
"SWOT Analysis: Discover New Opportunities. Manage and Eliminate Threats," Mind Tools Ltd.
"How to Perform SWOT Analysis," Bplans/Palo Alto Software, Inc.