REALTOR® blue looked great in Philadelphia when Kenny Parcell, National Association of REALTORS® president, took the stage at the REALTOR® Party Training Conference, the launch for NAR’s 2023 Riding with the Brand tour across all 50 states.

Each stop is different, but one thing is the same: the power of REALTORS® meeting with state and national leadership share stories about the value REALTORS® bring to their clients and communities. Whether the big blue motorcoach is part of your state’s event or not, you can generate excitement around the opportunity to connect your members with NAR leaders. Here’s how some of the early events incorporated Riding with the Brand.

New York State Association of REALTORS®, New Jersey REALTORS® and Pennsylvania Association of REALTORS® brought it to their Triple Play REALTOR® Convention & Trade Expo. Member photo ops included two custom bus cutouts, and the Riding with the Brand logo was everywhere—on lanyards, cellphone charging stations, social media, the conference program, floor decals and more.

Arizona REALTORS® welcomed NAR President Kenny Parcell to their Arizona REALTOR® Day at Chase Field in Phoenix, which combined real estate, political advocacy and Riding with the Brand.

Wyoming REALTORS® drew REALTORS® from across the state, despite snowy conditions, to an event connected with the association’s annual legislative meetings. The event gave members a chance to meet with industry leaders, including Tracy Kasper, NAR president-elect, as well as legislators and community leaders. The small association also lived out the words “REALTOR® Strong,” raising more than $20,000 for RPAC during the event.

Whether the big blue motorcoach is part of your state’s event or not, you can generate excitement around the opportunity to connect your members with NAR leaders.

As Riding with the Brand moves through the country, state associations are finding fun ways to hand it off to their peers. After its Jan. 23 event, Wyoming REALTORS® sent a set of spurs to South Carolina REALTORS®, which hosted a Feb. 2 event in conjunction with its annual Capitol Conference & Leadership Training. At the end of the South Carolina event, state association President Rob Woodul symbolically passed the torch to the Colorado Association of REALTORS® for its Feb. 8-9 event by tossing a football into the stands of Williams-Brice Stadium in downtown Columbia, S.C.

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