Working With International Clients


The topic of international clients garners great interest and attention amongst real estate professionals and news providers these days. The real estate markets in the United States offer lucrative investment opportunities that attract a global audience. How can you capture the attention and interest of these prospective clients? Review the articles, reports, and resources below to learn more about international clients.


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

International Client Facts

2018 Profile of International Activity in U.S. Residential Real Estate (National Association of REALTORS®, Jul. 26, 2018)

  • 23% of REALTORS® reported working with international clients.
  • 52% of foreign buyers purchased the property as a primary residence.
  • Foreign buyers from five countries continued to account for most of the reported purchases: China (15 percent), Canada (10 percent),
  • Mexico (8 percent), India (5 percent), and the United Kingdom (3 percent).

Marketing & Selling t​o International Clients

Mandarin-Speaking Robots Could Assist Foreign Buyers (REALTOR® Magazine Daily News, Apr. 26, 2018)

Real Estate Marketing: How to Market to International Buyers (Real Estate Worldwide, Mar. 7, 2018)

For the most current articles on marketing and selling to international clients, check out the Global Perspectives in Real Estate Newsletter published monthly by the National Association of REALTORS®.

The Market for International Buyers

Real Estate Around the World is Being Shaken by International Buyers (Penny Landerson, Aug. 1, 2018)

Chinese New Year Brings US House-Hunters (China Daily, Feb. 28, 2018)

Foreign Buyers Spent $7.1 Billion in S. Fla Last Year (Florida Association of REALTORS®, Feb. 9, 2018)

The Basics of International Business Etiquette

International Business Etiquette Rules for Entrepreneurs, (Entrepreneur, Feb. 2016)

Country Profiles: Business Etiquette (Rutgers University Libraries, Jan. 2016)

A Quick Guide to Business Etiquette Around the World (Business Insider, May 2015)

Culture Crossing Guide (Culture Crossing, 2017)

International Etiquette (Custom Builder)

International Business Meetings & Gift Giving (International Business Center)

International Business Etiquette and Manners Guide – The International Business Center’s multi-country guide and etiquette tips (scroll down for links to pages on several countries and geographic regions)

Reports & Other Resources

International Listings (®)

Certified International Property Specialist Designation (CIPS) (National Association of REALTORS®)

CIPS Network (National Association of REALTORS®)

State-by-State International Business Reports (National Association of REALTORS®)

Books, eBooks & Other Resources


Our eBooks collection contains a wealth of both audio and electronic books for learning a diversity of foreign languages and international business. Below you will find a sampling of materials available.

Learn a foreign language such as Arabic, Chinese, English, French, Italian, Japanese, Russian, or Spanish! Check out our foreign language eBooks here (select “Foreign Language Study” from the Subject drop-down menu).

Business Across Cultures (eBook, Kindle)

Communicating Globally (eBook)

Global Color: Clues and Taboos (eBook)

The Global Etiquette Guide to Africa and the Middle East: Everything You Need to Know for Business and Travel Success (eBook)

The Global Negotiator (eBook, Kindle)

Internet Resources and Services for International Real Estate Information (eBook, Kindle)

International Real Estate Handbook (eBook, Kindle)

Multicultural Manners (eBook, Kindle)

Understanding the Global Market (eBook, Kindle)

Books, Video, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace (Chicago, IL: Butterworth-Heinemann, 2005) HF 5548.5 N63

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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