Working With International Clients


The topic of international clients garners great interest and attention amongst real estate professionals and news providers these days. The real estate markets in the United States offer lucrative investment opportunities that attract a global audience. How can you capture the attention and interest of these prospective clients? Review the articles, reports, and resources below to learn more about international clients.


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

International Client Facts

Profile of International Activity in U.S. Residential Real Estate, (National Association of REALTORS®, July 6. 2016)

  • 31% of REALTORS® reported working with international clients.
  • International buyers from Canada, China (PRC, Hong Kong, Taiwan), Mexico, India, and United Kingdom account for 45% of the international home buying activity.
  • Florida, California, Texas, and Arizona accounted for 51% of the international home buying activity.

Marketing & Selling t​o International Clients

4 ways to capture more international business, (REALTOR® Magazine, Feb. 22, 2017)

MLS says it’s first to offer Chinese translation, (REALTOR® Magazine, Feb. 28, 2017)

How to get—and keep—international clients, (REALTOR® Magazine, Apr. 2016)

Virtual reality next step to attract international home buyers?, (HousingWire, Dec. 6, 2016)

Why Chicago Is In the International Real Estate Spotlight, (Chicago Tribune, Nov. 2015)

A Foreign Buyer Brings Complications to A Real Estate Deal, (The Washington Post, Nov. 2015)

The Chinese Super-Rich Are About To Flood the US Real-Estate Market, (Business Insider, Aug. 2015)

Helicopter Viewings, 'Lifestyle Films': Outlandish Luxury Real Estate Marketing May Now Be the Norm, (Los Angeles Times, July 2015)

Find an Interpreter Who Speaks to Your Goals, (REALTOR® Magazine, May 2015)

For the most current articles on marketing and selling to international clients, check out the Global Perspectives in Real Estate Newsletter published monthly by the National Association of REALTORS®.

The Market for International Buyers

For foreign home buyers, this U.S. city is the next big thing, (CNN, Oct. 19, 2016)

Texas real estate market rakes in billions from international buyers, (Culture Map, Sept. 6, 2016)

Selling (North) American, (The Real Deal, Mar. 13, 2017)

Chinese home buyers hunt in smaller real-estate markets, (Mansion Global, Dec. 1, 2016)

New wave of homebuyers from Russia increasingly part of Miami’s mainstream, (Miami Herald, Feb. 5, 2017)

The Basics of International Business Etiquette

International Business Etiquette Rules for Entrepreneurs, (Entrepreneur, Feb. 2016)

Country Profiles: Business Etiquette, (Rutgers University Libraries, Jan. 2016)

A Quick Guide to Business Etiquette Around the World, (Business Insider, May 2015)

Don’t Call Canadians ‘American’ or Smile at the French, British Hoteliers Told, (CNN Travel, Jan. 8, 2014)

Expert Etiquette Tips for Doing Business in China, (USA Today, Dec. 30, 2013)

4 Tips for Working with Foreign Buyers, (REALTORS® Magazine, Mar. 2012)

Expanding Abroad? Avoid Culture Gaffes; Entrepreneurs Looking Overseas Often Neglect to Learn Local Business Etiquette; In Britain, a ‘Scheme’ Carries No Taint, (Wall Street Journal, Online Edition, Jan. 18, 2010)

International Business Meetings & Gift Giving, (International Business Center, n.d.)

International Business Etiquette and Manners Guide – The International Business Center’s multi-country guide and etiquette tips (scroll down for links to pages on several countries and geographic regions)

Reports & Other Resources

International Listings, (®)

Certified International Property Specialist Designation (CIPS), (National Association of REALTORS®)

CIPS Network, (National Association of REALTORS®)

State-by-State International Business Reports, (National Association of REALTORS®, n.d.)

Housing Price Indices: A World Wide Overview of Real Estate in Recent Years, (National Association of REALTORS®, Aug. 2009)

Books, eBooks & Other Resources

Our eBooks collection contains a plethora of both audio and electronic books for learning a diversity of foreign languages and international business. Below you will find a sampling of materials available; to identify additional materials visit our Library Catalog Advanced Search page and search for Subject: International or Subject: Foreign


Learn a foreign language such as Arabic, Chinese, English, French, Italian, Japanese, Russian, or Spanish! Check out our foreign language eBooks here (select “Foreign Language Study” from the Subject drop-down menu).

Business Across Cultures (eBook)

Business Plan Checklist, (Kindle, Audiobook, eBook)

The Business Plan Workbook, (Kindle, Audiobook, eBook)

Communicating Globally (eBook)

Global Color: Clues and Taboos (eBook)

The Global Etiquette Guide to Africa and the Middle East: Everything You Need to Know for Business and Travel Success (eBook)

Internet Resources and Services for International Real Estate Information (eBook, Kindle)

International Real Estate Handbook (eBook)

Multicultural Manners (eBook)

The Straightforward Business Plan, (Kindle, Audiobook, eBook)

The SWOT Analysis, (Kindle, Audiobook, eBook)

Understanding the Global Market (Kindle, Audiobook, eBook)

Books, Video, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace, (Chicago, IL: Butterworth-Heinemann, 2005) HF 5548.5 N63

Selling Homes in the Melting Pot, (College Station, TX, 2000) VT061. VIDEO

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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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