
Understanding the risks of using AI is critical to avoid ethical issues and potential legal liability. Learn best practices for incorporating generative AI into your business, including creating marketing content and listing descriptions.
Understanding the risks of using AI is critical to avoid ethical issues and potential legal liability. Learn best practices for incorporating generative AI into your business, including creating marketing content and listing descriptions.
Generative AI is exciting technology with the potential to significantly alter many professions. As with any new technology, understanding the risks of using AI is critical to avoid liability. In this video, we’ll review best practices for incorporating generative AI into your business.
Business use of AI is widespread. You may already interact with AI without even realizing it, including through chat bots, personalized advertising, and automated messaging. Generative AI is a type of artificial intelligence that learns from large data sets to create new content based on user commands. Generative AI has been a topic of research for many years, but public awareness dramatically increased starting in late 2022 with the launch of platforms like ChatGPT and Stable Diffusion. Follow these best practices when using generative AI in your real estate business to, for example, create social media posts, draft property descriptions, edit listing photos, improve lead generation, or any other potential application.
While AI can provide valuable assistance in the real estate industry, your human expertise and oversight remain essential. Laws governing use of AI will certainly evolve, and we will keep you updated on new developments, including on the topic of copyright infringement.
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