Using Digital Video as a Marketing Tool

Overview

With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. Learn why and how to market real estate using videos on the Web.

References

We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Examples of What You Can Do With Video

4 Real Estate Videos Every Agent Needs to Master & 15 Pro Tips (FitSmallBusiness.com, May 29, 2018)

Meet the Neighbors’ Video Lures Buyers (REALTOR® Magazine, Feb. 15, 2018)

The Best Real Estate Videos: 2017 Edition (Placester, Sep. 14, 2017)

5 Real Estate Videos that will Blow Your Mind (Inman, July 31, 2017)

15 Essential Marketing Videos Every Real Estate Agent Should Create (Paradym, June 9, 2016)

How an L.A. Realtor Turned Real Estate Listings Into Cinematic Art (The Hollywood Reporter, Mar. 22, 2016)

Why Use Video in Online Marketing

Become Your Market’s Storyteller (REALTOR® Magazine, June 19, 2018)

Why Use Real Estate Listing Videos on Your Facebook Page (Delta Media Group, July 7, 2016)

2016: The Year of Video Marketing in Real Estate (Scott’s Tech Tips, Feb. 18, 2016)

Finding Buyers With New Facebook Live Stream (The National Real Estate Post, Feb. 9, 2016)

Getting Started Online

7 Tips to Enhance Video Marketing (California REALTOR®, August 2018) E

Where Agents Go Wrong With Video Marketing (REALTOR® Magazine, August 13, 2018)

Real Estate Agents Using Drones to Help Lift Sales (Crain’s Cleveland Business, May 7, 2018) E

6 Buzzworthy Marketing Trends You Can Use (REALTOR® Magazine, Feb. 13, 2018)

Don’t Sweat Facebook’s Newsfeed Changes (REALTOR® Magazine, Feb. 1, 2018)

5 Marketing Skills Every Agent Should Own (REALTOR® Magazine, Aug. 25, 2017)

How do You Sell A House in Griffith?  With a Pool Party!  (Canberra Times, March 21, 2017) E

How to Avoid 4 Real Estate Video Mistakes (REALTOR® Magazine, May 2, 2017)

7 Cameras that Connect to Your Smartphone (REALTOR® Magazine, Feb. 29, 2016)

Humanize Your Brand with Live Video (REALTOR® Magazine, Feb. 3, 2017)

Bring 7,000 to Your Showing—on Facebook Live (Speaking of Real Estate, July 15, 2016)

How to Live Stream Your Way to Real Estate Marketing Success—Part 2 (Creating Wow, May 11, 2016)

How to Live Stream Your Way to Real Estate Marketing Success—Part 1 (Creating Wow, May 4, 2016)

3 Reasons You Should be Marketing on YouTube and Periscope (Forbes, Jan. 3, 2016)

25 Ways to Use Live-streaming Apps for Your Real Estate Marketing (Placester, n.d.)

5 Tactics for Braving the Video Marketing World (RISMedia, n.d.)

Useful Websites

CNET Reviews: Camcorders — Reviews and comparisons of digital video cameras from the technology experts at CNET.

Facebook Live (Facebook, 2018) — "People love watching video, which is why we've built a dedicated place to watch this engaging content on Facebook. While your current fans will be able to keep up here and in News Feed, the experience will help new followers discover you too."

Periscope (Periscope, 2018) — "While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around."

Video Camera Tutorials (Media College) — Step-by-step guides to various aspects of using a video camera.

Books, eBooks, & Other Resources

eBooks

The following eBooks and digital audiobooks are available to NAR members:

Video Marketing for Dummies (eBook, Kindle, Audiobook)

The Complete Idiot’s Guide to Digital Video (eBook, Kindle)

Digital Video Essentials: Shoot, Transfer, Edit, Share (eBook)

Digital Video for Dummies, 4th Edition (eBook)

The New Rules of Marketing and PR (eBook, Kindle)

Put Your Business Online (eBook)

Videoblogging for Dummies (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

YouTube for Business (Indianapolis, IN: QUE, 2009) HF 5415 M61


Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

Advertisement

Window to the Law

A monthly video series covering topics applicable to legal compliance for real estate professionals, brokerages, and REALTOR® associations.