References
NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
What You Can Do With Video Marketing
Luxury Real Estate Videos Grab Eyeballs and Profits (Forbes, Jun. 25, 2023)
“In a recent “Colorado Mountain Homes episode,” Krista Klees, President of Slifer Smith & Frampton Roaring Fork Valley, appears on camera detailing a $25 million 5,000-square foot home at the base of Aspen Mountain. As the narrator, Scott also talks up the home’s features, his voice paired with video of the exterior, interior, and standout features. B-roll of Aspen Mountain completes the tight edit.”
TikTok Marketing for Real Estate (Realty Biz News, Mar. 7, 2023)
“TikTok has a billion monthly active users. To put things into perspective, out of 4.8 billion internet users worldwide, 20.83% use TikTok. In the USA alone, TikTok has 73.7 million monthly active users, with a prognostic to grow to 88.7 million by 2024, according to eMarketer. Real estate agents can use TikTok to create short-form video content to inform and engage their followers. With skill and imagination, TikTok can be a powerful lead-generation tool for realtors.”
How to Create a Virtual Tour for Real Estate in 10 Steps (+ Examples) (Fit Small Business, Jul. 3, 2023)
“Virtual tours, like video walk-throughs, 3D virtual tours, and interactive 360-degree virtual tours, allow prospective buyers to interact with a home and look at features in detail without being on-site. To create a virtual home tour, start by choosing your equipment and planning your shots before taking your photos. Additional details like leveling the tripod, staging each room, and using virtual tour software are also essential to creating a virtual tour.”
Cleaner Video Marketing (REALTOR® Magazine, Oct. 2020)“It's getting easier all the time to make and distribute videos, but shooting a home tour with your smartphone quickly and without proper planning will keep you from delivering a polished production that will help sell a listing.”
Getting Started Online
13 Video Marketing Best Practices for Real Estate Business (HousingWire, Aug. 28, 2023)
“Because 99% of homeowners begin their search online, your videos must be viewable on a variety of devices. This means optimizing for mobile. Optimizing for mobile streamlines the content so it isn’t cluttered or hard to navigate on a smaller screen. Optimized videos won’t have lags, skips or take forever to load either.”
Video Marketing Works Since Few Agents Use It (Florida REALTORS®, Jun. 9, 2023)
“Most real estate professionals don’t create video content – and that gives those who do a key advantage. A strong online presence is critical for achieving success, and one strength-building option is to include great videos. Optimization includes attention to detail, including the video’s title, description, tags and other metadata that make it easier for search engines and viewers to understand the video’s content and purpose.”
Where to Post Your Videos on Social for Maximum Exposure (REALTOR® Magazine, Mar. 21, 2023)
“Build your camera confidence by using “1:1 video,” such as creating a short, unscripted and unedited video using your phone for one person whom you already know. Peitz recommended creating a “visual Hallmark card,” as she calls it, wishing one person a happy birthday. “They feel great receiving it, and it creates a very human, personalized connection,” she said. Also, 1:1 videos can help build your confidence in front of a camera and help you get used to seeing yourself on video.”
Web Resources
CNET Video Camera Reviews – Reviews and comparisons of digital video cameras from the technology experts at CNET.
Facebook Live – "People love watching video, which is why we've built a dedicated place to watch this engaging content on Facebook. While your current fans will be able to keep up here and in News Feed, the experience will help new followers discover you too."
FaceTime – Learn how to use FaceTime to make video and audio calls from your iPhone, iPad, or iPod touch.
Matterport – “Create experiences like nothing you’ve ever seen before. With a single scan, you can automatically create 3D walk-throughs, 4K print quality photos, schematic floor plans, OBJ files, point clouds, videos, and other media.
Messenger –“ Hang out anywhere, anytime by getting on a call or a group video chat.
Skype Meet Now – Generate your free unique link with one click, share it with participants and enjoy effortless meetings with Skype. Full set of features at your disposal.
TruPlace – “For buyers looking to be guided through a property visually, TruPlace has Walkthrough Videos that escort viewers to each room. These video products are available at varying lengths from 1-minute to 4-minutes long, regardless of property size.”
Video Camera Tutorials – Media College provides step-by-step guides to various aspects of using a video camera.
Zoom – “ Simplified video conferencing and messaging across any device.”
Books, eBooks, & Other Resources
eBooks
The following eBooks and digital audiobooks are available to NAR members:
The Complete Idiot's Guide to Skype for PCs (eBook)
Facebook Marketing for Dummies (eBook)
How to Shoot Video That Doesn’t Suck (eBook)
Master Facebook (eBook)
Skype for Dummies (eBook)
Video Marketing for Dummies (eBook, Audiobook)
The Complete Idiot’s Guide to Digital Video (eBook)
Digital Video Essentials: Shoot, Transfer, Edit, Share (eBook)
Digital Video for Dummies (eBook)
Put Your Business Online (eBook)
Videoblogging for Dummies (eBook)
Virtual Selling (eBook)
Books, Videos, Research Reports & More
As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.
YouTube for Business (Indianapolis, IN: QUE, 2009) HF 5415 M61
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