Using Digital Video as a Marketing Tool

Overview

With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. Learn why and how to market real estate using videos on the Web.

References

We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Examples of What You Can Do With Video

Real Estate Video Marketing Ideas & Examples (Promo Blog, Jun. 24, 2019)

How to Create Facebook Real Estate Video Ads That Turn Viewers into Leads (Homespotter Blog, Mar. 20, 2019)

10 Real Estate Videos to Inspire Your Agency (Placester, Jan. 16, 2019)

10 Ways to Use Video in Your Real Estate Business (RIS Media, Jan. 16, 2019)

5 Video Marketing Trends You Should Follow in 2019 (Entrepreneur, Dec. 17, 2018)

Why Use Video in Online Marketing

Why You Should Use Real Estate Video Marketing to Showcase Properties (Broker Pulse, Jul. 25, 2019)

Why Video is So Important for Real Estate Marketing (Realty Digital Marketing, Jul. 1, 2019)

5 Reasons Why You Should Use Video Marketing to Drive Sales (Campaign Monitor, Jul. 2019)

Video Isn’t Just for YouTube Anymore: How to Use Video Marketing for Your Brand (Forbes, Jun. 17, 2019)

If a Picture Says 1000 Words, Then Video is… Priceless (Quicksprout, Mar, 28, 2019)

Video Marketing Starts to Make Its Mark: Companies Can See Results as Long as Costumers Can Find Value in the Content (CRM Magazine, Nov. 2018)E

Getting Started Online

Keeping Your Cool While Livestreaming (REALTOR® Magazine, Jul. 12, 2019)

8 Essential Tips for Real Estate Video Marketing (WordStream, Jun. 5, 2019)

Digital Marketing for Real Estate: 11 Ideas to Use Today (ABOVE, Jan. 30, 2019)

How to Write a Script for Video in 3 Steps: Video Marketing 101 (Forbes, Nov. 28, 2018)

7 Tips to Enhance Video Marketing (California REALTOR®, Aug. 2018) E

Where Agents Go Wrong with Video Marketing (REALTOR® Magazine, Aug. 13, 2018)

Real Estate Agents Using Drones to Help Lift Sales (Crain’s Cleveland Business, May 7, 2018) E

6 Buzzworthy Marketing Trends You Can Use (REALTOR® Magazine, Feb. 13, 2018)

Don’t Sweat Facebook’s Newsfeed Changes (REALTOR® Magazine, Feb. 1, 2018)

25 Ways to Use Live-streaming Apps for Your Real Estate Marketing (Placester)

5 Tactics for Braving the Video Marketing World (RISMedia)

Web Resources

CNET Reviews: Camcorders — Reviews and comparisons of digital video cameras from the technology experts at CNET.

Facebook Live (Facebook, 2018) — "People love watching video, which is why we've built a dedicated place to watch this engaging content on Facebook. While your current fans will be able to keep up here and in News Feed, the experience will help new followers discover you too."

Periscope (Periscope, 2018) — "While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around."

Video Camera Tutorials (Media College) — Step-by-step guides to various aspects of using a video camera.

Books, eBooks, & Other Resources

eBooks

The following eBooks and digital audiobooks are available to NAR members:

Video Marketing for Dummies (eBook, Kindle, Audiobook)

The Complete Idiot’s Guide to Digital Video (eBook, Kindle)

Digital Video Essentials: Shoot, Transfer, Edit, Share (eBook)

Digital Video for Dummies, 4th Edition (eBook)

The New Rules of Marketing and PR (eBook, Kindle)

Put Your Business Online (eBook)

Videoblogging for Dummies (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

YouTube for Business (Indianapolis, IN: QUE, 2009) HF 5415 M61


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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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