Using Digital Video as a Marketing Tool

Quick Takeaways

  • 80% of consumers watch videos online each week, and half of those users have been influenced by a video to make a purchase
  • Prospective buyers today most often see homes for the first time online, and videos allow for a more detailed view of the home
  • Do your research when selecting a platform to post your videos to, as some are better suited for longer videos and some for shorter content

Source: Social Media Video Marketing: A Real Estate Agent’s Best Tool (Realty Biz News, Jun. 2, 2023)

The world of video marketing is ever-changing. The COVID-19 pandemic brought a huge rise in the amount of virtual showings and video listings, while Tik-Tok, a purely video platform, is the current social media giant. Take a look at the above examples to get tips, tricks, and inspiration for your next video marketing campaign – and don’t forget to think outside of the box!

Creating, editing, and marketing video content does take some skill, but creativity and the right tools will get you where you need to be! From TikTok specific advice to more general tips like finding your audience and creating a script.  

See References for more information.