Using Digital Video as a Marketing Tool

Quick Takeaways

  • Digital video has become a key to real estate marketing strategy.
  • Embedded video drives 157% more organic search results to your website and real estate listings with videos get 403% more inquiries than those without.
  • Go beyond listing videos to help clients connect with all aspects of your business, including you!

Source: Real Estate Video Marketing: A Complete Guide (Animoto, Nov. 12, 2019)

Digital video is a powerful marketing tool for real estate agents. “Listings with video get 403% more inquires, 73% of homeowners say they are more likely to list with an agent who uses video and 51% of home buyers use YouTube as their number one destination for a search.” These statistics are just some of the reasons that REALTORS® are utilizing digital video as a key component of their digital marketing strategy. While listing videos remain the most popular use, video can be used to introduce yourself to clients, market your brokerage, or to talk more about specific aspects of home buying and selling.

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