Overview

With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is. Property sellers and real estate professionals alike are finding out how easy and effective it is to create and post homemade virtual tours, neighborhood guides, and other videos to help sell real estate. Learn why and how to market real estate using videos on the Web.

References

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.


Examples of What You Can Do With Video

Become a More Accessible Agent with Videos…Starring You! (RISMedia, Sep. 9, 2020)

Real Estate Agents Using Virtual Tours to Sell Homes during Coronavirus Pandemic (WDTN, Apr. 20, 2020)

How to Show Your Home during the Pandemic: the Definitive Seller's Guide to Virtual Tours and More (realtor.com®, Apr. 15, 2020)

Coronavirus: Buying, Selling Home Virtually on Staten Island (SILive, Mar. 31, 2020)

Real Estate Agents Adapt to Coronavirus Pandemic (Local DVM, Mar. 30, 2020)

Intown’s Real Estate Market Readjusts, Adapts During Coronavirus Pandemic (Atlanta Intown Paper, Mar. 30, 2020)

10 Ways to Use Video in Your Real Estate Business (RIS Media, Jan. 16, 2019)

Why Use Video in Online Marketing

Video Marketing Ideas for Real Estate Agents: 8 Solutions that Lead to Success (Archicgi, May 14, 2020)

Technology Aids Realty Agents amid COVID-19: Virtual Staging and Tours have Produced Deals without In-Person Visits (Crain’s Cleveland Business, May 4, 2020) E

Personal Video Emails Can Strengthen Relationships (REALTOR® Magazine, Mar. 31, 2020)

Explore Portland Real Estate Open Houses from Your Couch with 3D Virtual Tours (OregonLive, Mar. 28, 2020)

An Agent’s Guide to Marketing During a Pandemic (HousingWire, Mar. 27, 2020)

Real Estate Businesses Use Flexible Viewing to Sell Amid COVID-19 Concerns (WANE, Mar. 27, 2020)

NYC Real Estate Agents Explore Alternatives to Open Houses Amid Coronavirus Outbreak (Curbed New York, Mar. 12, 2020)

3 Digital Marketing Trends You Can't Ignore In 2020 (Forbes, Feb. 11, 2020)

Getting Started Online

How to Create Virtual Tours for Real Estate Businesses (JotForm, May 28, 2020)

Facebook Messenger Rooms for Your Real Estate Business (RISMedia, May 21, 2020)

4 Real Estate Digital Marketing Trends for 2020 (AZ Big Media, May 11, 2020)

A Marketer’s Guide to Launching a Facebook Live Campaign (Business 2 Community, Mar. 29, 2020)

LI agents Offer Virtual Tours to Replace Open Houses Amid Coronavirus (Newsday, Mar. 20, 2020)

How to Create a Successful Digital Marketing Presence (Forbes, Mar. 16, 2020)

Long Island SEO Company, fishbat, Shares 5 Tips on Creating Engaging Videos that Attract New Customers (PR Newswire, Mar. 13, 2020) E

20 Pre-Production Tips to Create Successful Video Content in 2020 (Single Grain, Mar. 4, 2020)

7 Top Tips to Create a Killer Video Content Strategy (Mention, Jan. 10, 2020)

5 Tactics for Braving the Video Marketing World (RISMedia)

How to Hire the Right Real Estate Videographer (Placester)

Web Resources

CNET Video Camera Reviews – Reviews and comparisons of digital video cameras from the technology experts at CNET.

Facebook Live – "People love watching video, which is why we've built a dedicated place to watch this engaging content on Facebook. While your current fans will be able to keep up here and in News Feed, the experience will help new followers discover you too."

FaceTime – Learn how to use FaceTime to make video and audio calls from your iPhone, iPad, or iPod touch.

Matterport – “Create experiences like nothing you’ve ever seen before. With a single scan, you can automatically create 3D walk-throughs, 4K print quality photos, schematic floor plans, OBJ files, point clouds, videos, and other media.

Messenger –“ Hang out anywhere, anytime by getting on a call or a group video chat.

Periscope – "While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around."

Skype Meet Now – Generate your free unique link with one click, share it with participants and enjoy effortless meetings with Skype. Full set of features at your disposal.

TruPlace – “For buyers looking to be guided through a property visually, TruPlace has Walkthrough Videos that escort viewers to each room. These video products are available at varying lengths from 1-minute to 4-minutes long, regardless of property size.”

Video Camera Tutorials – Media College provides step-by-step guides to various aspects of using a video camera.

Zoom – “ Simplified video conferencing and messaging across any device.”

Books, eBooks, & Other Resources

eBooks

The following eBooks and digital audiobooks are available to NAR members:

The Complete Idiot's Guide to Skype for PCs (eBook)

Facebook Marketing for Dummies (eBook)

How to Shoot Video That Doesn’t Suck (Kindle, eBook)

Master Facebook (Kindle, eBook)

Skype for Dummies (Kindle, eBook)

Video Marketing for Dummies (eBook, Kindle, Audiobook)

The Complete Idiot’s Guide to Digital Video (eBook, Kindle)

Digital Video Essentials: Shoot, Transfer, Edit, Share (eBook)

Digital Video for Dummies (eBook)

Put Your Business Online (eBook)

Videoblogging for Dummies (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

YouTube for Business (Indianapolis, IN: QUE, 2009) HF 5415 M61


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The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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