Quick Takeaways

  • 39% of U.S. Homeowners have given serious thought to installing solar panels.
  • More homeowners in the west have considered solar panels than elsewhere in the U.S.
  • Most homeowners who have considered solar panels did so to save money on utility bills, to help the environment, and to get a solar investment tax credit.

Source: Home Solar Panel Adoption Continues to Rise in the U.S. (Pew Research Center, Oct. 14, 2022)

Solar energy is an alternative home owners can use to harness energy for their home and to potentially sell excess energy back to local utility companies. There are a variety of technologies that can convert sunlight to usable energy. Consumers can use tools to assess energy production estimates based on their location.

As energy prices continue to rise, solar and other renewable sources are becoming more affordable options for not only large utility-grade users, but also consumers. States help make the switch even more affordable with tax credits and other benefits. Solar panels also have potential to increase the value of a home.

REALTORS® can become experts in renewable energy and green building practices by earning NAR’s Green designation. Help your clients by becoming a Green designee who can advise on remodeling projects that improve home energy efficiency, the benefits of smart home technology, and other aspects of green real estate.

See References for more information.