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Key Findings
In March 2024, NAR surveyed its members about sustainability issues facing the residential real estate industry. The findings are as follows:
- 39% of respondents reported that their Multiple Listing Service (MLS) had green data fields, compared to nine percent that did not have green data fields.
- 24% of respondents have had extensive or moderate educational and professional training experience with homes featuring sustainability elements, such as energy- efficient appliances, renewable energy systems, or eco-friendly building materials.
- 57% said energy efficiency promotion in listings was very or somewhat valuable.
- 45% of respondents found clients were at least somewhat interested in sustainability.
- 41% of homes with green certifications spent neither more nor less time on the market.
- 80% of respondents said properties with solar panels were available in their market. Thirty-one percent said properties with solar panels increased the perceived property value.
- The home features that clients listed to their agent or broker as very important included windows, doors, and siding, proximity to frequently visited places, and comfortable living space.
- 13% of respondents said that a high-performance home (defined as a systematic building science approach to home improvements that can increase indoor comfort, health, operational efficiency, and durability) had an increase of 1% to 5% of the dollar value offered compared to other similar homes.
- 9% of brokerage firms had experience working with residential building repurposing.
- 62% of respondents said that in the past 12 months, they had been directly involved with a property with green features, either on the buyer or seller side.
