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Since 2013, the National Association of REALTORS® has written the Home Buyers and Sellers Generational Trends Report. This report provides insights into differences and similarities across generations of home buyers and sellers. The home buyer and seller data is taken from the annual Profile of Home Buyers and Sellers.

Continuing from last year, in this year’s report is the segmentation of the Millennial generation: buyers 22 to 29 years (Younger Millennials/Gen Yers) and buyers 30 to 39 years (Older Millennials/Gen Yers). Millennials still made up the largest share of home buyers at 38 percent: Older Millennials at 25 percent and Younger Millennials at 13 percent of the share of home buyers. Eighty-six percent of Younger Millennials and 52 percent of Older Millennials were first-time home buyers, more than other age groups. Buyers 40 to 54 (Gen Xers) consisted of 23 percent of recent home buyers. Buyers 55 to 64 (Younger Boomers) consisted of 18 percent of recent buyers and buyers 65 to 73 (Older Boomers) consisted of 15 percent of recent buyers. Buyers 74 to 94 (The Silent Generation) represented the smallest share of buyers at six percent.

All generations of buyers continued to utilize a real estate agent or broker as their top resource to help them buy and sell their homes.


Educate Yourself

Generation Buy Course

Take this course to learn more about the characteristics of the different generations of home buyers you work with, their expectations, and their communication preferences. The course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help you improve your business.

Seniors Real Estate Specialist

This two-day training program offers real estate agents the unique opportunity to learn and build key skills in counseling adults age 50+ through selling their family home, buying rental property, moving to a senior community, among many other issues. This course fulfills the training requirement for the SRES designation.

Research Reports

Use the data in these reports to improve your business through knowledge of the latest trends and statistics.