Meetings are a necessary part of business. Make sure your sales meetings are productive.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Strategies for Productive Sales M​eeting 

  • Take turns hosting the meeting
  • Use interactive content, such as quizzes
  • Keep meetings short and to the point
  • Encourage collaboration
  • Create an agenda with action points

Source: 5 Problems with Sales Meetings (& How to Fix Them) (Brandlive, May 7, 2019)

Planning & Conducting an Effective Sales Meeting

4 Ways to Make Meetings Shorter (Inc., Jun. 17, 2019)

Starting With an Agenda Is How You Have Effective Meetings in a Crazy Busy World (Entrepreneur, Jan. 4, 2019)

Andi Gray: Effective Sales Meetings Must Generate Results (Westchester County Business Journal, Jun. 6, 2019)

Sales Meeting Tool Kit: Better Listing Presentations (REALTOR® Magazine, 2019)

Classic Meeting Agenda (Microsoft, 2019)

Sales Meetings that Won't Bore Agents (Active Rain, Nov. 8, 2018)

Achieve Jeff Bezos–Level Success in Your Meetings (REALTOR® Magazine, Oct. 25, 2018)

5 Mistakes That Keep You From Running Better Meetings (Get Minute, May 28, 2018)

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

77 Tips for Absolutely Great Meetings (Kindle, eBook)

Manager's Guide to Effective Meetings (Kindle, eBook)

Quick Meeting Openers for Busy Managers (eBook)

Stop the Meeting I Want to Get Off: How to Eliminate Endless Meetings... (Kindle, eBook)

The 25 Minute Meeting (Kindle, eBook)

Meeting Design (Kindle, eBook)

Meetings That Get Results (Audiobook)

The No-Fail Meeting (Audiobook)

Three Word Meetings (Kindle, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through the NAR Library. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Real Estate Marketing and Sales Essentials: Steps for Success (Thomson/Southwestern, 2006) HD 1387 H18

Magnetic Selling: Develop the Charm and Charisma That Attract Customers and Maximize Sales (American Management Association, 2006) HF 5438 B62

5 Minutes to a Great Real Estate Sales Meeting (Thomson/Southwestern, 2004) LC 5209 M46

The Sales Manager's Deskbook (Prentice Hall, 1996) HF 5438 G16s

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


2020 Census

The decennial census is important for all REALTORS® because completing the 2020 census means more resources for businesses and communities.


NAR continues to monitor and respond to concerns about COVID-19 (coronavirus) and its impact on the real estate industry and events.