In this highly competitive real estate marketplace, how do you find and hire successful agents—and what's the best way to prevent your top producers from switching to another firm? Discover what makes a top producer and get some of the latest tips and techniques for hiring successful, reliable agents and keeping them on your team.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Tenure of REALTORS® at Their Present Firm

Tenure at RE Firms

Source: 2019 NAR Member Profile (National Association of REALTORS®, 2019)

Recruiting Basics

6 of the Best Ways Real Estate Brokers Can Recruit Agents (Social, May 13, 2020)

4 Tips for Recruiting Co-Brokes in Today’s Environment (RISMedia, Apr. 29, 2020)

Brokerages Are Recruiting. But They’re Not Spending (The Real Deal, Apr. 27, 2020)

A Team Approach: How Brokers Attract Top Talent (REALTOR® Magazine, Dec. 26, 2019)

Create a Company Culture That Inspires Agent Retention (REALTOR® Magazine, Oct. 22, 2019)

How Managing Brokers Recruit and Retain Top Agents (Boston Agent Magazine, Jul. 1, 2019)

Gen Y Agents

Utilizing Social Media for Real Estate Agent Recruiting (Brokerkit Blog, Feb. 2, 2020)

How to Recruit the Next Generation of Sales Associates (REAL Trends, Sep. 20, 2019)

How to Attract Young Real Estate Agents to Your Brokerage (RISMedia, Sep. 5, 2019)

Closing The CRE Age Gap Will Require More Investment In Young Talent (Biznow, Sep. 20, 2018)


“Everyone Has Different Approaches” With Jason Hartman & Liz Gehringer (Thrive Global, Mar. 29, 2020)

Diversity, Inclusion Programs Have Become Critical to Real Estate Services Firms (Real Estate NJ, Aug. 8, 2019)

Why Adapting to a More Diverse Workforce Is the Only Way to Survive (EG: Estates Gazette, Mar. 9, 2019) E

Managing Diversity and Inclusion in Real Estate and Construction (Linkedin Blog, Mar. 18, 2019)

The Real Reason Diverse Teams Are Better at Solving Problems and Making Money (Redfin Blog, Jul. 12, 2018)

3 Ways Real Estate Agencies Can Attract and Retain Diverse Talent (Quicken Loans Blog, Jun. 22, 2018)

Recruitment of Nontraditional Candidates Can Boost Industry Diversity (Urban Land Institute, May 21, 2018)

eBooks & Other ​Resources


The following eBooks and digital audiobooks are available to NAR members:

Confessions of a Recruiting Director (Kindle, eBook)

Hiring Greatness: How to Recruit Your Dream Team and Crush the Competition (Kindle, Audiobook, eBook)

Hiring the Best: The Fast Track Guide to Win by Effective Interviewing, Recruiting Hiring and Keeping the Best People (eBook)

Mastering the Art of Recruiting (Kindle, Audiobook, eBook)

Planning the Recruitment Process – What You Need to Know: Definitions, Best Practices, Benefits and Practical Solutions (eBook)

The Easy Step by Step Guide to Recruiting the Right Staff (Kindle, eBook)

Ready-Made Employment Contracts, Letters & Forms (eBook, Kindle)

Recruit or Die (Kindle, eBook)

Recruiting, Interviewing, Selecting & Orienting New Employees (Audiobook, eBook)

Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies – What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors (eBook)

Recruiting, Retaining and Promoting Culturally Different Employees (eBook)

Retaining Top Employees (eBook)

Who: The A Method for Hiring (Kindle, eBook)

Interview Others: How to Spot the Perfect Candidate (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Building a Magnetic Culture: How to Attract and Retain Top Talent to Create an Engaged, Productive Workforce (New York, NY: McGraw-Hill, 2012) HF 5549 S552

Compensating the Sales Force (New York, NY: McGraw-Hill, 2004) HF 5438 C48

How to Recruit Top Producers (New York: Alexander Communications Group, Inc., 1999) HF 5438 R22ho

Real Estate Office Management: a Guide to Success (Mason, OH: South-Western, 2003) HD 1375 H47

Recruiting and Retaining Highly Successful Agents (Chicago, IL: National Association of REALTORS®, 1999) HF 5438 N21rec

Recruiting and Retaining the Best (Washington, D.C.: National Association of REALTORS®, 1996) HF 5438 N21re

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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