Quick Takeaways

  • Effective recruiting practices include developing a marketing plan, creating targeted strategies for recruitment ads on various platforms, and recognizing your potential agents’ needs.
  • To attract younger agents, keep up with current expectations around hiring and the workplace.
  • Cultivate a more diverse and inclusive workplace by taking an intentional approach with their recruiting strategies.

In this highly competitive real estate marketplace, how do you find and hire successful agents—and what's the best way to prevent your top producers from switching to another firm? Effective recruiting practices include developing a marketing plan, creating targeted strategies for recruitment ads on various platforms, and recognizing your potential agents’ needs. Understanding and investing in your agents will lead to greater retention.

To attract millennial and gen Z agents, it’s important to keep up with current expectations around hiring and the workplace. Today’s younger agents want flexibility, opportunities for professional development, and a sense of fulfillment in their careers. Brokerages can benefit from younger agents’ fresh perspectives, enthusiasm, and willingness to learn.

The need for greater diversity in the real estate industry is apparent. Brokers can cultivate a more diverse and inclusive workplace by taking an intentional approach with their recruiting strategies. Connect with diverse candidates through targeted job fairs and mentoring opportunities. As a leader, understand that the commitment to diversity and inclusion comes from the top.

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