REALTOR® Party Hub: Far more than an advocacy platform

The NAR REALTOR® Party Hub is a comprehensive, web-based grassroots communication system for online member outreach, engagement, and mobilization. It uses powerful software and features a free suite of tools for associations.

The tools are easy to use for any size association. No programming expertise is required to conduct campaigns, create content, or manage lists, while more technically oriented staff can maximize advanced features. Online and in-person training is free. The schedule of classes is posted at realtorparty.realtor.

What can associations do with the REALTOR® Party Hub?

Enhance and manage your membership data.

NAR has enhanced the standard NRDS data asset to include RPAC donor history, member voter history, and advocacy participations. In addition to the standard data set you can further customize the member data view at the local level by the groups and interests of your members.

Send personalized communications.

Create professional-quality e-newsletters, e-mails, and action alerts with the messaging module. Many associations use this tool for their weekly and monthly member e-mail communications. List segmentation and dynamic content enable you to customize your message for each recipient, increasing their engagement with your association. Industry-leading deliverability services ensure messages reach your audience and avoid the junk mail folder.

Encourage and track member advocacy.

Mobilize your members to participate in the political process with the advocacy module. Personalized e-mail messages alert members to pressing legislative and regulatory issues and enable them to easily contact their elected officials. The REALTOR® Party Hub ensures successful delivery via fax, e-mail, or Web form. The Hub’s engagement tools are optimized for one-click action to ensure transactions are easily completed, which leads to higher participation rates. Your association will gain insight into your members’ participation at other levels of the organization and can run reports based on their overall participation in advocacy efforts at the federal, state, and local levels.

Coordinate your events and meetings.

Market your events, register attendees, sell tickets, send personalized communications about the event, and track event participation with the events module. Integrating your events with other engagement activities generates more comprehensive constituent profiles and enables an association to mobilize its supporters both online and offline. The events module can be connected to your existing NAR e-commerce account to facilitate the easy management of money.

Track communication success.

Reporting tools and analytics that summarize trends over time can help identify which advocacy approaches work and which fail to generate a response. The tools provide detailed data in a range of formats so you can effectively analyze your efforts and evaluate your ROI.

For more information on the REALTOR® Party Hub, contact Jim MacGregor, managing director, REALTOR® Mobilization & Communications, jmacgregor@realtors.org, 202-383-1188.

Advertisement

About REALTOR® AE Magazine

All state and local REALTOR® association executives, association communication directors, regional MLS executives, and Government Affairs Directors receive RAE at no cost. Issues are mailed to the address found in NAR’s NRDS system. To update your REALTOR® AE Magazine subscription preferences, update your mailing address in NRDS.

Update your address