Fall 2012: 11 Ways to Attract Younger Members

Read tips and techniques for attracting younger members to not only join your association, but also become active and valuable volunteers. Plus, read the results of our exclusive survey: What young members want.

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In This Issue

If you want to know what your young members want, ask them. REALTOR® AE magazine’s August survey of nearly 200 REALTORS® under 40 from across the country found that they have a wealth of opinions about what their associations should offer. They have creative ideas to improve participation and efficiency. And they want to be involved. But nearly 20 percent say their association’s volunteer and leadership opportunities are not open equally to members of all ages.

You’ve recycled your leaders from the same pool for so long, you forget whose turn it is. Your board meetings don’t reflect the diversity of age, race, or gender of your general membership. You’ve developed the same stale strategic plan, with the same stale programs, every year. What you need are fresh ideas from young energized volunteer leaders.

Your association has big plans. Your new long-term strategic map details how you’ll improve relevancy with business-boosting education, a social engagement strategy, streamlined internal operations for better efficiency, and a robust online housing data system.

When Mark Epstein became the association executive of California’s 2,250-member Tri-Counties Association of REALTORS® in 2005, he was 33 years old.

The NATIONAL ASSOCIATION OF REALTORS®’ popular Member Value Plus Program, which rewards members with free products and discounts for taking specific actions—such as registering for webinars or completing online surveys—is now available to associations and association executives.

Special deals on wireless phone services and accessories have been a top-requested member benefit that NAR has just secured with new REALTOR Benefits® Program partner Sprint.

The October revamp of nar.realtor enables members and AEs to customize the news they see on the home page by their role in real estate, such as association executive, as well as their particular interests, such as technology or political advocacy.

The Mentor Program, launching soon, will allow AEs to connect with other, more seasoned AEs for guidance, advice, and support—whether they are new to the REALTOR® association management business or are simply experiencing challenges.

More than 18,000 members and guests are expected to attend the REALTORS® Conference & Expo in sunny Orlando, Fla., November 9–12. The education and motivational offerings at the gathering are designed to help REALTORS® make the most of the current market and gain an edge over the competition. There’s also plenty of programming just for AEs, including these highlights.

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All state and local REALTOR® association executives, association communication directors, regional MLS executives, and Government Affairs Directors receive RAE at no cost. Issues are mailed to the address found in NAR’s NRDS system. To update your REALTOR® AE Magazine subscription preferences, update your mailing address in NRDS.

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