NAR’s MVP Program Expands to AEs

The NATIONAL ASSOCIATION OF REALTORS®’ popular Member Value Plus Program, which rewards members with free products and discounts for taking specific actions—such as registering for webinars or completing online surveys—is now available to associations and association executives.

Similar to the member version of the program, the AE version rewards AEs who complete a specified NAR action. Rewards include free eProducts, discounted products, course discounts, and stipends. For example, in September the action request was to post the MVP widget on your association’s Web site, and the reward was a free download of the Social Media for REALTORS® Series VIP 4 Pack. A new MVP for AEs action and reward is available online on the first day of every month.

“Active involvement is the best way to maximize membership value, as well as the best way to make the association and all our members more successful,” says Bob Goldberg, NAR’s senior vice president of marketing, business development, and commercial services. “And those who take the most active role are rewarded with resources that can continue to strengthen their own business and associations.”

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