Personalization doesn't have to be expensive or time-consuming for REALTOR® associations. Use these best practices for personalizing contact with members to drive participation, attract volunteers, draw attendees to events and classes, and boost involvement in legislative calls to action and investment in RPAC. Plus: Reviving a culture of live event attendance, the pros and cons of outsourcing technology, and the rewards of mergers.

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In This Issue

Of the 30 REALTOR® association mergers in the past two years, many were prompted by the Core Standards requirements, some by MLS regionalization.

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