Spring 2018: Get Personal with Members

Personalization doesn't have to be expensive or time-consuming for REALTOR® associations. Use these best practices for personalizing contact with members to drive participation, attract volunteers, draw attendees to events and classes, and boost involvement in legislative calls to action and investment in RPAC. Plus: Reviving a culture of live event attendance, the pros and cons of outsourcing technology, and the rewards of mergers.

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In This Issue

On May 19, the National Association of REALTORS® Board of Directors will consider a budget proposal that includes $35 million in new programming for its 1.3 million members. The additional funding will go to the association's new S.M.A.R.T. Initiatives (Strategic Measures Advancing REALTORS® to Tomorrow).
Like many small southern towns, Greenville, S.C., is seeing an unprecedented level of redevelopment with residential, commercial, parks, and green space all flourishing. But also like a lot of growing cities, portions of the community are either overlooked or slow to see underused spaces transformed.
These four REALTOR® association executives have earned the CAE designation from the American Society of Association Executives. The CAE program serves to elevate professional standards, enhance individual performance, and designate those who have acquired and have demonstrated knowledge essential to the practice of association management.
Your members now have a new way to promote their business on Facebook, Twitter, LinkedIn, and additional social media platforms with Back At You Media, the newest partner in NAR's REALTOR Benefits® Program. 
First unveiled at the 2017 NAR Leadership Summit, REALTORS® Own It coins represent appreciation for leaders' commitment to serve their fellow REALTORS®. Recipients are encouraged to re-gift the coins to others who embody this spirit. 

AEs find benefits and limitations in outsourcing association technology. Software, servers, Wi-Fi, cloud storage, virus protection—it's enough to make even the most tech-savvy AE want to just unplug. Fortunately, your job description doesn't have to include "IT pro." Today, there's an IT outsourcing option to fit every size association and budget.

On Nov. 6 this year, Americans will vote to fill all 435 seats in the United States House of Representatives, 33 of the 100 seats in the U.S. Senate, and countless state and local positions. Ballot initiatives and legislation affecting the real estate market, housing development, property taxes, zoning, and more are up for consideration.

Of the 30 REALTOR® association mergers in the past two years, many were prompted by the Core Standards requirements, some by MLS regionalization, and others by market conditions or retiring AEs. The end result has been better programs and services for members, and the ability to have a greater impact in their communities and on the local legislative process.


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