The Member Value Plus (MVP) program is part of Right Tools, Right Now. You can rely on both programs for FREE or deeply discounted timely, trusted tools and valuable, vetted resources for your Association.

With MVP, earning exclusive rewards is easy. Every month, simply take on a small action that benefits your association, and you’ll receive a valuable reward from NAR!

The AE MVP Program is a resource exclusively for REALTOR® Association Executives. REALTORS® Are not eligible to earn AE Rewards, but are encouraged to sign up for the Member MVP Program!

Current AE Offer, Valid February 2024

Your Action

Sign up to explore REALTOR® Branding Kits for your members!


Your Reward

Why Build a Team & How to Attract Talent Webinar Download, PLUS a chance to win a set of Bose Headphones!

Reward Value: $29.95; Grand Prize Value: $429

Here are the steps to take action:

  1. Click the ACT NOW button.
  2. Sign up to learn more about how to provide your members with a FREE REALTOR® Branding Kit!
  3. Get rewarded!

How to claim your reward:

  • You will be sent a unique coupon code from the MVP system to redeem your reward from the REALTOR® Store within two business days of taking the action. The product will only become free after logging into the REALTOR® Store, and then utilizing the coupon code or redeeming the reward from your “My MVP Rewards” section of the Store.
  • You have until March 31, 2024, to order the Why Build a Team & How to Attract Talent webinar download from the REALTOR® Store before your reward code expires.
  • Only members of the National Association of REALTORS® with Member IDs are eligible to receive the reward associated with this offer.


Add value to your association’s members by offering them a complimentary REALTOR® Branding Kit. This comprehensive online package is designed to elevate their marketing strategies, amplify business growth, and set them apart from the .COMpetition. Collaborate for free with NAR’s Local Association Partner (LAP) Program to empower your members to establish a robust online presence and generate more leads!

We offer full support to seamlessly promote and implement the program, all at no cost to your association or its members. A true win-win! Simply complete the online short form and we will be in touch to set up a call for you to learn more about the program.

Participating association members receive:

  • Free lead-generating website for all members
  • Free custom .realtor™ web address for all members
  • Free matching email address for each member
  • Free business-class email, calendar, and contact management system for all members for one year
  • Dedicated customer support for all members
  • Monthly blogs and webinars to empower members

Participating associations receive:

  • Free .realtor™ web address for your association for three years
  • A complete toolkit to promote the program to your members
  • Custom co-branded web pages with your logo
  • Onboarding webinar for your members

Associations such as the West San Gabriel Valley REALTORS® continue to have great success with the LAP Program. West San Gabriel Valley REALTORS® Chief Executive Officer, Albert Tran states “I hope that many local associations would take advantage of this wonderful member benefits provided by NAR. Our hats off to your team to make the LAP Program available to members and to the associations.” Visit the WSGVR site at to see how the LAP program can add value to your membership.

Sign up for NAR’s LAP Program today and you will earn the Why Build a Team & How to Attract Talent webinar download for FREE. This webinar covers the importance of quantifying your recruiting plan, what’s needed to identify your ideal candidate, and tips to measure success for long-term results. How to identify your ideal candidate and establish a seamless recruiting process and other important topics will also be discussed.

You will also be automatically entered to win a pair of Bose QuietComfort Ultra headphones valued at $429! This MVP offer expires on February 29, 2024.

Drawing Rules and Alternative Method of Entry

The .realtor™ top-level web address is available exclusively for members, firms and boards of the National Association of REALTORS® and the Canadian Real Estate Association.


*.realtor™ domain only, one per member and association, free for the first year for REALTORS® and three years for REALTOR® Associations.

Get Started With MVP Today
August 1, 2022

View this step-by-step video on how you can start earning free rewards by participating in the MVP Program.