Use of the Term REALTOR® with a Member Board’s Name
Use of the REALTOR® Logo with a Member Board’s Name and Logo
Use of the Term REALTOR® with a Member Board’s Name
Member Boards may use the term REALTOR® or REALTORS® in their name only when the Member Board has obtained written authorization to do so from NAR. Such written authorization is routinely given in the Member Board charter and jurisdiction assignment process. Member Boards must seek prior approval and a revision of their authorization in the case of a name change, adoption of a fictitious business name, or in the event of incorporation or dissolution of corporate status.
While an individual member may not use the MARKS as part of a corporate business name, the Member Board is permitted to incorporate using the MARKS provided the Member Board has already obtained written authorization from NAR to use the term REALTORS® in its name. The following examples illustrate typical uses of the term REALTORS® in the Member Board name:
Kenosha Board of REALTORS®, Inc.
North Carolina Association of REALTORS®, Inc.
Pueblo Board of REALTORS®, Inc.
Wisconsin REALTORS® Association, Inc.
Minneapolis Area Association of REALTORS®, Inc.
Use of the REALTOR® Logo with a Member Board’s Name and Logo
A Member Board may use the REALTOR® Logo adjacent to its name in connection with the title of its publications, services, activities, or functions if the Member Board’s name immediately precedes, follows, or is otherwise prominently included in the title of the publication or service.
A Member Board may use the block “R” portion of the REALTOR® Logo in connection with its name or as part of its logo without the REALTOR® identifier appearing below the block “R” only if it obtains prior written permission from the Legal Affairs Department of NAR. Where such approval is granted, the Member Board will be required to execute a written license agreement with NAR expressly authorizing the proposed use of the block “R” without an identifier.
A Multiple Listing Service operated by a Member Board must obtain a license from NAR in order to use the MLS service mark shown BELOW. A copy of the License Agreement for Use of MLS Service Mark by Member Board is available in Appendix 4 of NAR’s Handbook on Multiple Listing Policy.
Any questions regarding a trademark license should be directed to NAR’s Legal Affairs Department or emailed to trademark@realtors.org.