Three days at NAR NXT will help you make smarter decisions when it comes to investing in real estate technology for your business.
NAR expo exhibit floor
© NAR

Proptech—short for property technology—is a word imbued with promise: It suggests progress, time savings, improved performance and, in some cases, transformation in the way you do business. Today, real estate pros are navigating a sea of tools and acronyms—from AI to CRMs to SEO and virtual tours. To be known as a connected professional who works efficiently with minimal errors and maximum client service, you need to navigate with skill.

You also need to regularly reevaluate the tech solutions that are best for you. NAR NXT: The REALTOR® Experience, Nov. 14–16 in Houston, is the venue for that. The conference is packed with educational opportunities, including a Tech & Innovation Track, a series of presentations and working sessions that will help you make smart technology decisions.

What You’ll Take Away and Start Doing Now

Real estate practitioners use tech in different ways. Some experiment while others follow a precise rollout plan from their broker or coach. What is best for you? Answer: tools that truly serve your real estate business. The NAR NXT Tech & Innovation Track will inspire you toward new, streamlined ways of operating your business.

That starts with cutting through the hype of AI and figuring out the best ways to apply it to your daily activities.

“AI is ridiculously powerful and can do just about anything you want it to do,” says Craig Grant, who is presenting the 23 Best Uses of Generative AI & ChatGPT for Real Estate. At this session, he said, conference-goers will “find their why so they can start leveraging and getting the most out of AI in their life and business.”

“I assign ChatGPT role-based projects for email drafting, CRM updates, LinkedIn posts and daily briefings, then schedule tasks to run while I sleep,” says Marki Lemons Ryhal, who is presenting AI-Driven Success at NAR NXT. She added, “I wake up at 7 a.m. with two hours [of work] done.”

To get the most out of your sales funnel, you need to make sure potential clients can find you online. That involves SEO—search engine optimization. Simply, “when you can figure out what people are Googling, you can write blog posts and make YouTube videos that will show up on the first page of search results,” says Karin Carr, who is presenting SEO For Agents Who Don’t Speak Tech. “This can be a huge source of free leads for you.”

What Agents Are Using Today

A majority of NAR members are already using e-signatures and social media in their business, according to the recently released 2025 REALTOR® Technology Survey. Drone photography, AI-generated content and virtual tours are also popular.

NAR Tech Survey: current technologies used in the real estate business
© NAR

REALTORS® are still discovering AI’s business benefits, beyond the fun experiments of entering different prompts into ChatGPT.

The speakers and presenters at Tech Track are ready to walk you through how proptech tools—some that you may already be using—are incorporating AI to help you generate leads, market yourself and your listings, and free up time for working with clients and building new relationships.

The Tech & Innovation Track is one of six education tracks at NAR NXT. After you register for NAR NXT: The REALTOR® Experience, you can add all your favorite sessions to your Daily Schedule. 

Beyond the Sessions

Education sessions aren’t the only places to find tech inspiration at NAR NXT. Other Tech & Innovation Track activities include:

  • REACH 2025 Demo Day (Nov. 14): Get early access to companies vetted by NAR’s accelerator program.
  • Emerging Business & Tech Forum (Nov. 15): Brief presentation will be followed by an audience “ask the experts” session on AI
  • Pitch Battle (Nov. 15): Watch tech startups pitch the value of their solutions live for a chance to win $15,000. The best part? You get to join in with live voting
  • TechXcelerate (Nov. 16): Get hands-on learning in technologies that can streamline and enhance your work. Role play, practice, and walk away ready to implement.

Don’t forget to walk the Expo floor and take advantage of the opportunity to see vendor demos and ask questions. At the Expo’s Start Up Alley, meet proptech innovators and bring your questions.

The Future of Real Estate: Here and Now at NAR NXT

NAR NXT is the one place where you can explore the current and future of AI, SEO and proptech—and learn how to apply the lessons back home. Register today for a three-day deep dive that could be a gamechanger for your real estate business.

See you in Houston!

Staying in Control of AI

At NAR, we are walking the talk. The writer of this article asked ChatGPT for an outline to kickstart the process—but ultimately, he and the editor decided what content to include and the words and phrases to use. Likewise, when you use AI or any automating technology, it’s good to remember that you are responsible for the final output—and that output will reflect on your professionalism. In the same way that you’re at the heart of the transaction process, so should you remain center stage in the client development, property marketing and social media content used to represent you and your brand.