Clients today aren’t just looking for data. They’re looking for clarity, confidence and someone who can help them move forward.
For years, agents who are members of the National Association of REALTORS® have relied on reports from Realtors Property Resource® to help them show up prepared with insights and a client-first mindset. Now, RPR has reimagined the reporting experience with your needs in mind.
“Agents asked for more flexibility and control, better branding and tools that fit the way they actually work,” says Reggie Nicolay, RPR senior vice president of marketing and training.
That’s what they’ll get with Next Gen Reports, which went through nine months of beta testing before their full release last week. (See “What’s Happening to Legacy Reports?” below.)
This article walks you through what’s new, how agents are using these reports, and how to make the switch before legacy reports disappear in November.
What New With Next Gen Reports?
Next Gen Reports are “dynamic, modern, mobile-ready and built for agents who want to guide clients with confidence,” says Emily Line, RPR’s senior vice president, strategic engagement. Rather than static PDFs and one-size-fits-all layouts, the new reports are built with:
- Modern, clean designs that are easy to read.
- Drag-and-drop customization, enabling you to reorder sections, hide pages and personalize for every client.
- Report links that auto-update every 48 hours, so that your report stays fresh.
- Templates to save you time reusing branded reports.
- Custom pages so your branding can go beyond the cover page, with such additions as testimonials, FAQs or client-service guarantees.
- Mobile parity, enabling you to create, edit and send reports from your phone.
Since the beta launch in October 2024, thousands of agents have been using RPR’s new dynamic reports for
- Lead capture. Embed a Market Activity Report or Neighborhood Report in your newsletter, landing page or email signature. The data is dynamic, so when clients click, they see timely, hyper-local insights.
- Buyer and seller consults. Kick off every conversation with a visual, data-backed guide tailored to your prospect’s goals.
- Follow-up. After a showing or listing presentation, send a dynamic report link to reinforce your value and keep clients engaged.
- Custom leave-behinds. When you add personal touches such as testimonials, FAQs or other helpful resources to your reports, you reinforce your value as a trusted adviser.
Available templates include:
Residential:
- Buyer Report
- Seller Report
- CMA, Market Activity
- Neighborhood, School
- Property Flyer
Commercial:
- Property Report
- Trade Area Report
- Trade Area Analysis
- Site Selection
“Next Gen Reports … 10/10! Absolutely amazing! The ability to drag and drop pages to change the order and see your edits instantly really makes for a smooth workflow.”
— Blake Wallace, Wallace Realty Group, Bloomington, Minn.
How to Make RPR Reports Part of Your Workflow
“For every step of the client journey, RPR Next Gen Reports can help you earn trust and win business,” Nicolay says. Here’s an example of how to use the reports throughout the transaction lifecycle.
| Stage | Clients need... | You deliver... |
| Prospecting | A reason to trust you before they even call. | A dynamic Market Activity Report or Neighborhood Report with local insights. |
| Initial Consult | Proof you understand their market and their goals. | A branded report that’s tailored to their situation. |
| Showings | Help comparing homes without getting overwhelmed. | Buyer Tour Report or School Report to simplify decision-making. |
| Listing prep | Confidence you can price it right and get it sold. | A customized CMA and polished Seller Report to support your pricing strategy. |
| Post-meeting follow-up | Reassurance they’re working with a true professional. | A dynamic report link that updates with fresh data—no extra effort. |
| Website/social | Value before they even reach out. | Downloadable reports and custom leave-behinds that demonstrate your expertise. |
How to Become an RPR Next Gen Expert
To ensure you can get the most from Next Gen Reports, the RPR team has built a full learning experience—and there’s no cost to you apart from your annual NAR member dues. The training includes:
- Interactive guided tours. Step-by-step walkthroughs are built into the report builder so you can learn by doing (must be logged into narrpr.com).
- Live and on-demand webinars. At expert-led national training sessions, see real workflows and ask questions.
- Quick video tutorials. Short, focused videos on individual report and features and feature are perfect for just-in-time learning.
- Printables and cheat sheets. Easy reference guides are a handy job aid—and can be used for your internal training, meetings and onboarding.
- Agent success stories and ideas. See how top agents use Next Gen Reports in the real world to lead conversations, generate leads and win trust.
