We asked real estate pros to tell us how they’re using Realtors Property Resource®, the property database and tool set available only to NAR members. Here’s a top 10 list from Wayne, Pa., agent Saiid Zamani.
Young woman using a smartphone
  1. Show off the market pulse. Pull up neighborhood trends, comps and heat maps to make buyers and sellers feel like pros.
     
  2. Uncover the story behind the numbers. Historical data trends show where the market’s been and where it’s headed.
     
  3. Nail the pricing sweet spot. Combine past data, home updates and price per square foot to back up your pricing advice.
     
  4. Give buyers confidence. Share clear trend reports that guide buyers on timing and offers.
     
  5. Win the listing. Drop an RPR Seller Report and heat maps into your listing presentation to prove your strategy visually.
     
  6. Deliver instant expertise. Impress at meetings and showings with on-the-spot answers using RPR Next Gen Reports and built-in AI.
     
  7. Be the agent who’s always ready. Pull up live market trends on the RPR app at an open house or in the driveway.
     
  8. Share insights in seconds. Text custom reports straight from RPR. Clients love quick, clear updates.
     
  9. Speak the investor’s language. Toggle to RPR Commercial and use trade area and economic data to highlight demographic and market growth opportunities.
     
  10. Spot the hottest (and coolest) areas. Show buyers and sellers RPR’s heat maps for insights they can’t see elsewhere, including price shifts, buyer demand and competition.