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Search engine rankings can make or break your online presence, and many real estate professionals are looking to juice their digital marketing in creative ways to stand out from competitors. More and more top-level domains other than the usual .com are emerging in online search results—including the .realestate domain. These domains enable professionals to highlight their expertise right in their web address, and that can help home buyers and sellers find you faster online.
Search engine optimization is the key to unlocking the full potential of your online presence. While traditional .com domains have been the go-to choice for many kinds of companies and professionals, a .realestate domain offers a unique edge for anyone working in real estate. It’s not just a web address; it’s a strategic move to enhance your visibility in the competitive real estate arena.
Even if you’ve mastered the basics of SEO, you can still improve your online visibility. It might be time to consider the not-so-secret weapon: a .realestate domain.
Geospecificity and Search Engines
Search engines love specificity. They thrive on understanding user intent and delivering relevant results. This is where the power of a .realestate domain comes into play. By incorporating location-specific keywords into your domain, you’re signaling to search engines that your content is not just real estate–related but is directly tied to a specific area.
For example, a domain like YourCity.realestate speaks volumes to search engines about the geographical focus of your content. Potential clients searching for real estate in that area are more likely to stumble upon your website, increasing your chances for more leads and referrals.
Did you know that NAR members also get a custom .realtor™ domain free for the first year? A .realtor™ website is a great way to instantly let the world know who you are and what you do. Secure yours at get.realtor and set yourself apart from the .COMpetition!
Learn From Pros Like You
Most home buyers start their search online, looking for properties in specific cities, neighborhoods and school zones. With a geotargeted .realestate domain, like Lisa Kunkel’s CranberryTownship.realestate, you’ll position yourself as the local expert. That’s more potential leads for you.
With her .realestate domain, Kunkel, an agent with Keller Williams Realty in Wexford, Pa., has crafted a localized online experience that’s both captivating and informative. “Registering the website and .realestate domain name has been a great help,” she says. “I am on my fourth transaction in the area since I started using a .realestate domain in the past year.”
A Magnet for Buyers
With .realestate, you can have as many domains as you want—and each one includes a free website that you can upgrade with features such as video and home search to attract buyers. Think about all the places your buyers search, and set yourself up as the go-to agent with a customized .realestate website for each.
Plus, with your free .realestate website, you get a special neighborhood template designed for geospecific domains like Kunkel’s. These built-in templates maximize your website’s SEO potential and capture more lead traffic for your business.
As a bonus to readers of REALTOR® Magazine, there is an exclusive 15% discount on .realestate domains for a limited time only. Simply select your domain and use promo code “SEO” at checkout to claim your savings.
Don’t miss out on the opportunity to revolutionize your online presence. Boost your search engine rankings with .realestate domains that help you become the go-to real estate professional in your area. Start your search today at get.realestate.
