Attaining a sense of security is both an essential part of why people want to own a home and an ongoing priority for homeowners. For many owners, that means having a home security system.
Data shows that having such a system in place effectively deters burglars. In a peer-reviewed study from the University of North Carolina, men and women incarcerated for burglary were asked about both their motivations for burglarizing homes and what would deter them. Sixty percent indicated that the presence of an alarm would cause them to seek an alternative target.
In the age of smart-home technology, door and window locks—and even basic home security alarms—might not feel like enough. People want to be able to see that their homes are secure even when they’re away from home. And today they can, using products that combine alarms, doorbell cameras and other safety features.
When you get questions from clients about home-related services, one great way to elevate your customer service is by having ready access to experienced and trusted vendors. The National Association of REALTORS® makes this easier by providing partnerships with vetted vendors as part of your association membership.
In the home security arena, NAR recently announced a new partnership with SafeStreets, which enables you to offer buyers savings on a complete and fully vetted, reliable home security option.
Keeping Homes Safe: What’s a ‘Complete System’?
As REALTOR® Magazine’s smart-home series reveals, home technologies are continually evolving to bring homeowners control, convenience and peace of mind.
Home security systems are no exception. Today’s complete home security system includes 12 components:
- Smart Door Lock: Allows keyless entry, remote control and activity alerts for enhanced home security.
- Outdoor Camera: Provides real-time monitoring, motion alerts and added security for the home's exterior.
- Indoor Camera: Let homeowners monitor their homes in real time, offering security and peace of mind.
- Motion Detector: Senses movement, sending instant alerts to enhance security and detect unexpected activity.
- Glass Break Detector: Monitors for the sound of breaking glass, instantly alerting you to potential intrusions.
- Smoke Detector: Sends real-time alerts to a homeowner’s phone, offering early warning and added protection.
- Carbon Monoxide Detector: Alerts the homeowner’s phone instantly when dangerous gas is detected.
- Flood Detector: Sends alerts instantly when there’s a leak or water buildup, helping prevent costly water damage.
- Smart Thermostat: Helps homeowners reduce energy costs by learning preferences and adjusting temperature remotely and automatically.
- Smart Lights: Offer remote control, scheduling and dimming, creating customizable, energy-efficient lighting throughout your home.
- Garage Opener: Provides remote control, real-time alerts and added security for daily convenience.
- Control Panel: Centralizes all devices, allowing easy, streamlined management of your home's smart system.
Add Value to Client Relationships
Understanding and offering useful information on smart-home technologies, including home security systems, isn't just about staying current. It's about providing comprehensive service that extends well beyond helping buyers find and purchase a new home.
One way to demonstrate knowledge of home technology is through the Residential Real Estate Council’s Smart Home Certification. The program covers evolving technologies, privacy issues, and managing smart-home transitions during a sale. It offers 10 credits toward the CRS designation.
Delivering specialized knowledge about smart-home solutions can create lasting relationships and can lead to referrals that drive business growth while making a meaningful, positive difference in the lives of your customers.
The SafeStreets Offer to NAR Members
Smart-home security systems are part of a growing list of app-enabled devices that can protect and improve the performance of homeowners’ biggest asset.
Through NAR’s partnership with SafeStreets, an ADT authorized provider, NAR members and their clients get an exclusive full security system (a $1,200 value*), choice of two HD cameras, and discounts on installation and professional, 24/7 monitoring. Clients will pay $99 for installation with a 36-month monitoring agreement, starting at $36.99 per month.
This offer comes with everything needed to keep a home secure, including an ADT-monitored control panel, sensors, yard sign, window decals and a choice of two cameras, exclusive to NAR members:
- Google Nest Doorbell Camera (battery operated)
- Google Nest Indoor or Outdoor Camera (wired)
A CNET review gives the Google Nest Doorbell Camera an 8.4 rating, categorizing it as one of the best doorbell security cameras. It even comes with AI to tag whether there’s a person, animal or package at the front door.
ADT is North America’s leading home security and automation provider. The company is backed by over 140 years of experience and offers 24/7 monitoring by 18,000 professionals. SafeStreets, ADT’s only authorized provider, has more than 30 years of experience in the home security industry and pairs cutting-edge security solutions with fast, friendly service. It delivers one of the highest-rated smart security services to homes across the country.
