Learn how a real estate pro hasn't let a slowing market affect her marketing efforts.
A man touring the inside of a home video chats with two friends on his phone.

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Real estate pro Holly Styrcula, with Huff Realty in Cincinnati, hasn’t let a slowing market affect her marketing. “I see this as an opportunity to stand out,” Styrcula says. “There will always be business. People will always be moving— whether relocating, downsizing or needing more space, facing an unfortunate circumstance, or because they’re just not happy where they are. I’m not living in fear of a slowdown. I’m pushing forward.” She’s increasing touch points on her existing efforts and looking to add new ones, like client appreciation events, in 2023.

Market watch: Styrcula arms past clients with data. Her “real estate review,” an 11-page bound booklet, is filled with details about their home’s estimated value, surrounding property values and a market snapshot. She distributes the report to her clients around the anniversary of the month they purchased their home.

Local boosterism: Styrcula is a regular sponsor of community events and youth sporting teams. This fall, for a youth football team raffle, she added a branded waterproof stadium blanket to gift baskets.

Sphere of peers: Styrcula started a local Business Network International chapter. BNI groups meet to discuss business and swap referrals. Her group includes a home inspector, lender, photographer, an insurance agent, contractors for numerous trades, and more.

Referral appreciation: Anyone who provides Styrcula and her team with a client referral receives a small token of appreciation, like a branded ice cream scooper or pizza cutter.

Extra savings: Coupon savings may come in handy during inflationary times. Styrcula is using the “From Your Friends” real estate professional program to send coupon mailings from local restaurants to her sphere. The monthly coupons may be for a free scoop of ice cream or a discount at a local restaurant.

“Real estate will always be a sound investment and a safe bet when global markets are in upheaval. Despite the market shifting, there is still so much global wealth.”

—Mauricio Umansky, CEO and founder of the real estate brokerage The Agency and star of Netflix’s “Buying Beverly Hills.” Read the magazine’s Q&A with Umansky here.