Style: Outdoorsy, functional, and adaptable to different terrain.

Cody Lujan
Hall and Hall Partners
Steamboat Springs, Colo.

What is your niche?

Investment-grade ranch and retreat properties.

How would you describe your sense of style for work?

One hundred percent functional. A large percentage of my time is spent actively engaging with clients in a multitude of outdoor settings and weather conditions. Any sense of style I may have is dictated by the activities of the day. Looking professional for work means being dressed for everything from hiking and horseback riding to fly fishing, wildlife photography, mending fences, and dining with clients — all within the course of a single day and without a change of clothes.

How does your style fit your market?

Blue jeans are a fact of life in this niche. Aside from romanticized notions of the cowboy lifestyle, a good pair of jeans will honestly get anyone through a day where you never know what will get thrown your way. Blue jeans carry a sense of credibility in that they are made to be worked in, and you never have to worry about getting them dirty while doing your job. They fit my work ethic and that of my clients, all of whom come from an incredibly wide range of backgrounds.

Does your workday wardrobe vary?

Only for specific situations. Any variations in my wardrobe are dictated by the season, the weather on any given day, or the type of property. I never change my wardrobe because of who a client might be. About the only time I would need to change my wardrobe is when I have to jump into a pair of waders if I’m showing a river property or put on some camouflage when photographing wildlife or hunting.


An unexpected thunderstorm in the backcountry is one of the few situations that would really necessitate a drastic change of clothing.


When do you feel like you need to be more dressed up?

If I’m heading into an executive meeting or to a formal dinner, I’ll throw on a sport coat, a pressed shirt, and my best pair of jeans and cowboy boots. I’m not a suit-and-tie kind of guy.

What is one of your favorite accessories?

Tough call. Either my Simms G3 waders for fly fishing or a turquoise and silver belt buckle handcrafted by my father.

What is one fashion mistake you will never make when working?

Khakis and loafers.









Explore the Fashions of Different Niches



Sue “Pinky” Benson: The Pink Lady of Real Estate



Emily English: The Suburban Agent



Gregory Burrus Green: The Beach Town Agent



Deb Kemp: The Urban Agent



Cody Lujan: The Rural Agent



Todd Newton: The Luxury Agent

Your Real Estate Dress Code

Dress How Your Clients Would
Don’t automatically assume you need to wear your finest outfit when out on business.

Use Online Stylists to Pick Your Workwear
Services are popping up to help you know when to shop your own closet and buy new.

Make Your Wardrobe Your Brand
One Florida agent’s signature pink ensembles have become her talking point with clients.