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Global real estate can be overwhelming. How do I choose a niche? Where should I concentrate my efforts? Which activities will yield the best results? This issue of Global Perspectives aims to answer those questions, help you identify a niche market, and develop a solid tactical plan for reaching it.
In This Issue
At the core of successful global real estate agents are a well-chosen niche market and a solid tactical plan for reaching it. Even so, the complex dynamics surrounding international real estate can make it difficult for many agents to determine how to cultivate a global niche of their own.
Choosing a niche market and the right tools to reach it may be the most important decisions you’ll make when embarking on your career as a global agent. It’s essential to know where you’re aiming because, as American baseball legend Yogi Berra once quipped, “If you aim for nothing, you’ll hit it every time.”
