Building a Global Real Estate Practice

At the core of successful global real estate agents are a well-chosen niche market and a solid tactical plan for reaching it. Even so, the complex dynamics surrounding international real estate can make it difficult for many agents to determine how to cultivate a global niche of their own.

The problem is not a question of enthusiasm. Most agents are genuinely excited about building a global real estate practice. The challenge seems to be more a matter of focus. With so many options, where should I concentrate my efforts? Which activities will yield the best results?

This issue of Global Perspectives will help you address these all-important questions. Inside, you’ll find suggestions for identifying your own special niche based on personal introspection and a little market research. You’ll also find many different thought-starters for constructing a marketing plan that covers the three most important aspects of developing global business— face-to-face client networking, online marketing, and professional connections.

Also, many agents aren’t aware that NAR offers numerous online resources to support their global business development efforts. To make it easier to find and use these tools, we’ve included a guide for navigating the recently redesigned

So whether you are new to global business, or a seasoned pro, we hope this issue provides some fresh ideas for looking at your market and building your business.

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.


About Global Perspectives

Global Perspectives in Real Estate is a resource for global professionals, aimed at helping them globalize their local markets. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips. A free subscription is given to all Certified International Property Specialists (CIPS) designees.

Learn more about earning the CIPS designation