Most REALTORS® are likely to be affiliated with an independent, non-franchised company. The decision to join a franchise or an independent firm can be difficult. There are pros and cons to each.
We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
Firm Affiliation of REALTORS®
- 51% of REALTORS® are affiliated with an independent, non-franchised company.
- While brokers and broker associates (56%) are most often affiliated with an independent, non-franchised company, sales agents (48%) are more evenly split between independent non-franchised and franchised companies.
- Less REALTORS® reported an affiliation with a franchised company (43%) than with an independent company (51%).
Source: 2017 National Association of REALTORS Member Profile , chapter 4
Residential Franchise Report (REALTOR® Magazine, 2017)
Franchise vs Independent (Real Estate Business, Mar. 9, 2016)
Brokers on the Move? (Central Penn Business Journal, Aug. 7, 2015) E
The Future of the Franchise (REALTOR® Magazine, July 2015)
10 Reasons to Purchase a Franchise (Entrepreneur, Sep. 24, 2009)
Favoring Franchises (National Real Estate Investor, June 1, 2009)
Merge, Die or Thrive? (National Real Estate Investor, Apr. 1, 2007)
Top 10 Reasons for Buying a Franchise (Entrepreneur, Dec. 2007)
Frequently Asked Questions About Franchising (Franchising World, June 2005) E
Advantages & Challenges of Franchising (Franchising World, June 2005) E
Former Exit More Agents Open Independent Brokerage (Watertown Daily Times, Aug. 29, 2016) E
A Growing Independence (Journal of Business, Jun. 5, 2014) E
Independent Contractor Status in Real Estate - 2015 White Paper (National Association of REALTORS®, 2015)
Decline of the Independent Broker-Dealer (Investopedia, May 6, 2013)
Leaving a Real Estate Franchise to Become an Independent Broker (AGBeat, Feb. 5, 2012)
Independent Real-Estate Agents Skip Trend to Join Corporate Franchises (Chicago Business, Jun. 28, 2010)
What Does the Research Say?
Choosing a Real Estate Office, Part 2: Franchise vs. Independent (Placester, June 26, 2013)
5 Keys to Choosing the Right Real Estate Office (Placester, June 19, 2013)
Franchising in Residential Brokerage (Journal of Real Estate Research, 2006) E
Buying a Franchise: A Consumer Guide (Federal Trade Commission, Feb. 2008)
eBooks & Other Resources
Books, Videos, Research Reports & More
The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.
Free Agent Nation (eBook)
Real Estate Confronts the Future (Mason, OH: South-Western, 2005) HD 1375 SWCR
Business Lessons for Entrepreneurs: 35 Things I Learned Before the Age of Thirty (Mason, OH: South-Western, 2003) HD 2346 C89
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