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Cover of the Profile of Real Estate Firms
  • The typical residential firm had been operating for 16 years (up from 14 years), while the typical commercial firm had been operating for 30 years (up from 23 years).
  • Firms typically generated 30% of their sales volume from past client referrals, 30% from repeat business from past clients, 10% from their website, and 10% through social media.
  • The most common benefit that firms offered to independent contractors, licensees, and agents was errors and omissions/liability insurance at 42%.
  • 38% of firms reported they were actively recruiting sales agents in 2021.
  • Maintaining sufficient inventory, housing affordability, and competition from nontraditional market participants were among the biggest challenges cited for firms in the next two years.


Firm Profile 2019

Fifty-eight percent of real estate firms expressed concern about Millennials’ ability to buy a home in the next two years.

Research Reports

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