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6/28/2017

12:00 - 5:00 PM

Registration

Location: Avenue Ballroom lobby

5:30 – 7:00 PM

Welcome Reception

Location: Camelot Room

6/29/2017

7:00 - 8:00 AM Registration
Location: Avenue Ballroom lobby
7:30 – 8:30 AM

Buffet Breakfast

Location: Avenue Ballroom lobby

8:30 – 8:45 AM

Welcome address

Speaker: Stephanie Singer, National Association of REALTORS®

Location: Avenue Ballroom

Track 1: Member Communications & Engagement

8:45 – 9:45 AM Speaker 1: MXM - Katie Townsley, Jeff Anulewicz
9:45 - 10:00 AM BREAK

Track 1 Workshops: Member Communications & Engagement

10:00 – 11:00 AM

Topic A: Communicating Clearly and Concisely

Speaker: Charley Thornton, The Brief Lab

Location: Avenue Ballroom

10:00 – 11:00 AM

Topic B: Measuring Success: Understanding and Using Metrics to Increase Engagement

  • Ali DiGuardo, Charlottesville Area Association of REALTORS®
  • Stacey Moncrieff, National Association of REALTORS®
  • Kat Szymanski, Kansas Association of REALTORS®

Location: Streeterville Room

11:00 - 11:15 AM BREAK
11:15 – 12:15 PM

Topic C: Harnessing Online Communities: Take Advantage of Member-Generated Content

Speakers:

  • Nobu Hata, National Association of REALTORS®
  • Lysa Fitzhugh, Scottsdale Area Association of REALTORS®
  • Meg White, National Association of REALTORS®

Location: Avenue Ballroom

11:15 – 12:15 PM

Topic D: Cultivating Content and Visuals: Find, Create, and Share Easily and Affordably

Speakers:

  • Angela Brutsche, Texas Association of REALTORS®
  • Hilda Ramirez, Santa Clara County Association of REALTORS®
  • Lindsay Tyler, photo editor and content producer

Location: Streeterville Room

12:15 - 12:45 PM

Buffet Lunch

Location: Avenue Ballroom lobby

12:45 – 1:15 PM

Lunch Keynote: Ripe for Change: Communication Lessons from a Parallel Industry, Maria Ferrante-Schepis, Maddock Douglas

Location: Avenue Ballroom

1:15 - 1:30 PM BREAK

Track 2: Direct-to-Consumer Communications

1:30– 2:00 PM

Speaker: Cammy Bjorklund, Havas Media

Location: Avenue Ballroom

2:00 - 2:15 PM BREAK

Track 2 Workshops: Direct-to-Consumer Communications

2:15 - 3:15  PM

Topic E: When the REALTOR®/Association Reputation Is on the Line

Speakers:

  • Randall Samborn, Levick
  • Toni Wilson, Bay East Association of REALTORS®
  • Suzanne Westrum, San Antonio Board of REALTORS®
  • Sharon Delia, South Carolina REALTORS®

Location: Avenue Ballroom

2:15 – 3:15 PM

Topic F: How Not to Sound Like a REALTOR® Robot: Create Meaningful Consumer Engagement

Speakers:

  • Melissa Horn, National Association of REALTORS®
  • Drew Brighton, TargetSmart
  • Jenny Wortham, Virginia REALTORS®

Location: Streeterville Room

3:15 - 3:30 PM BREAK
3:30 – 4:30 PM

Best Practice Roundtables

Location: Avenue Ballroom

4:45 – 4:45 PM

Wrap Up

Location: Avenue Ballroom

Dinner and evening on your own

6/30/2017

8:00 – 9:00 AM

Buffet Breakfast

Location: Avenue Ballroom lobby

9:00 - 9:15 AM

Welcome Address

Speakers:

  • Sal Prividera, New York State Association of REALTORS®
  • Phil Newman, Tennessee REALTORS®

Location: Avenue Ballroom lobby

TRACK 3: RESOURCES FOR COMMUNICATORS

9:15 – 10:15 AM

Topic G: The Next Wave: Technology Trends for 2017

Speakers:

  • Jimmy Saunders, New York Times
  • Don Heider, School of Communication, Loyola University Chicago

Location: Avenue Ballroom lobby

10:15 – 10:30 AM BREAK
10:30 – 11:30 AM

Best Practice Roundtables

Location: Avenue Ballroom

11:30 AM

Closing Remarks

Speaker: Stephanie Singer, National Association of REALTORS®

Location: Avenue Ballroom

11:45 AM 

Group Photo

Location: TBD

12:00 PM

Meeting ends

(Boxed lunches available in Avenue Ballroom lobby)