The 2022 Communication Directors Institute will be held July 13–15 in New Orleans, Louisiana.

Note: All sessions included for virtual attendees are marked with (V) after the session title

*All Times Central

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Wednesday, July 13

10:00 a.m.–12:30 p.m.: Registration Open

1:00–1:30 p.m.: Welcome & Conference Kickoff (V)

  • Mitch Turner, 2022 CD Chair, Greater Nashville REALTORS®
  • Victoria Gillespie, Chief Marketing and Communications Officer, National Association of REALTORS®

1:30–2:00 p.m.: Icebreaker "Scavenger Hunt" (V)

  • Sally Whitson, Communication Director, Tennessee REALTORS®

2:00–3:00 p.m.: Keynote: Chasing the Bright Side: Purpose-Driven Thinking Leads to Unstoppable Growth (V)

  • Jess Ekstrom, Co-Founder & CEO, Headbands of Hope

Keynote session sponsored by NAR REALTOR Benefits®

3:00–3:15 p.m.: Break & Travel to Breakout Sessions

3:15–4:15 p.m.: Breakout Sessions (V)

Breakout A: Creating Association Influencers

  • Jim Schiefelbein, Director of Marketing & Communications, North Shore Barrington Association of REALTORS®

Breakout B: Big Changes, Big Decisions

  • Danielle Hammett, 2022 CD Vice Chair, Austin Board of REALTORS®
  • Hunt Cooper, Communication Director, Lexington-Bluegrass Association of REALTORS®

4:15–4:20 p.m.: Gather Back in Main Meeting Room

4:20–5:20 p.m.: DEI, and Fair Housing, and Housing Opportunity, Oh My! (V)

  • Laurie Benner, Associate Vice President of Programs, National Fair Housing Association

5:20–5:30: Closing Announcements & Adjourn (V)

  • Mitch Turner, 2022 CD Chair, Greater Nashville REALTORS®

6:00–7:00 p.m.: Welcome Reception at "The Blue Room" in the Roosevelt Hotel

Sponsored by Realtor.com

Thursday, July 14

7:45–8:30 a.m.: Breakfast & Networking

Sponsored by Agency McKenna

8:30–9:30 a.m.: Managing a Crisis Before it Manages You (V)

  • Mitch Turner, 2022 CD Chair, Greater Nashville REALTORS®

9:30–10:00 a.m.: Put It Into Practice: Crisis Exercise (V)

10:00–10:30 a.m.: Break

10:30–11:30 a.m.: Keynote: Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business (V)

  • Dr. JJ Peterson, StoryBrand

Keynote session sponsored by NoteRouter

11:30 a.m. – 12:00 p.m.:  Creating a Captivating One-Liner (V)

12:00–1:30 p.m.: Lunch & Networking Break

Sponsored by Real Strategies

1:30–2:00 p.m.: 2023 Communications Directors Vice Chair Election (V)

  • Danielle Hammett, 2022 CD Vice Chair, Austin Board of REALTORS®

2:00–3:00 p.m.: Media Relations (V)

  • Will Gattenby, Sr. Director or Membership & Communications, Oklahoma Association of REALTORS®

3:00–3:30 p.m.: Put It Into Practice: Media Relations Exercise (V)

3:30–3:35 p.m.: Travel to Breakout Sessions

3:35–4:35 p.m.: Breakout Sessions (V)

Breakout A: Build a Better Affiliate / Sponsorship Program

  • Alyssa York, Director of Communications & Events, REALTORS® of South Central Kansas
  • Jim Schiefelbein, Director of Marketing & Communications, North Shore Barrington Association of REALTORS®
  • Lauren Zuza, Communication Director, Fredericksburg Area Association of REALTORS®

Breakout B: Member Engagement in a Post-COVID World

  • Allison Wiley, Director of Digital Marketing, Ohio REALTORS®
  • Anthony Acevedo, Director of Communications, Broward, Palm Beaches & St. Lucie REALTORS®
  • Laura Peshek, Director of Creative Services, Ohio REALTORS®
  • Moderated by Kevin Juliano, Chief Growth Officer, Pennsylvania REALTORS®

4:35–4:40 p.m.: Gather Back in Main Meeting Room

4:40–5:20 p.m.: Roundtable Sessions (V)

5:20–5:30 p.m.: Closing Announcements & Adjourn (V)

  • Mitch Turner, 2022 CD Chair, Greater Nashville REALTORS®

6:00–7:30 p.m.: Reception at Crescent City Brewhouse

Sponsored by .realtor™ + .realestate & Louisiana REALTORS®

Friday, July 15

7:45–8:30 a.m.: Breakfast & Networking

Sponsored by Solid Earth

8:30–9:30 a.m.: Keynote: Using Content to Drive Member Engagement (V)

  • Daniel Smith, Chief Marketing Officer & Co-founder, Market Retrievers
  • Jon Blankenship, Vice President of Strategy, Market Retrievers

9:30–10:00 a.m.: Let's See It: Content Marketing Exercise (V)

10:00–10:30 a.m.: Sponsor & Networking Break

10:30–11:30 a.m.: Roundtable Sessions (V)

11:30 a.m.–12:00 p.m.: Final Announcements & Closing (V)

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