Courses by Date

Session track codes:

AEF – AE Fundamentals
IC – Innovation & Collaboration
LPAG – Leadership / Professionalism and Association Governance
MCA – Marketing / Communications and Advocacy
MECS – Member Engagement and Customer Service

Expand All

Friday, March 29

Certified Professional Standards Administration – ($40)
8:00 a.m. – 5:00 p.m.
Richard Haggerty, CEO, Hudson Gateway Association of REALTORS®, NY; Diane Mosley, RCE, Director, Training and Policy Resources, Association MLS & Governance, NAR; Patrick Reilly, RCE, Vice President, Member Services, New York State Association of REALTORS®
Attend the Professional Standards Administrator training and learn how to handle the complexities of professional standards administration, such as processing appeals and conducting hearings. You’ll also learn about enforcement procedures and other legal ramifications. If you attend the entire day and complete and pass the professional standards exam, you will receive a certificate attesting to the fact you successfully completed the course.

Develop Your Association’s Advocacy Plan and Meet Your Core Standards (includes lunch)
9:00 a.m. – 3:00 p.m.
NAR Advocacy Staff Experts

Do you have limited staff time and resources? Does meeting your Advocacy Core Standards requirements seem daunting? Join NAR Advocacy staff as they demystify the process by identifying programs, tools, and services that will help you reach your association advocacy goals. Lunch is provided. This session awards credit toward your Core Standards.

e-PRO Day 1 – ($75 – includes lunch)
8:30 a.m. – 4:30 p.m.

Data Privacy: Protecting Your Clients and Your Business – ($75 – includes lunch)
8:30 a.m. – 4:30 p.m.
Terry Watson, Speaker, Trainer, Coach, Easify, Inc., Chicago, IL

Data privacy and security are changing at an accelerated pace. Are you and your members up to speed? This course addresses the importance of data privacy and security as well as how to develop data policies and procedures. It also examines legal responsibilities created by a data breach. After taking this course, attendees will receive a discount on the online version of the full course in order to complete NAR's e-PRO® certification.

Global Programs for Associations – ($75)
8:30 a.m. – 12:30 p.m.
Lisa Calarco, Manager, Business Development & Outreach, Commercial & Global Services, NAR

Foreign investment in the US real estate market continues to be in the hundreds of billions of dollars per year. Are you helping members attract international clientele? Is your association positioned as the expert in your community for these investments? Gain in-depth education on developing and growing global member programs to help your members succeed in the global marketplace and learn how to connect your association to the larger global business community. Association staff interested in understanding the value of global programs at their association are welcome to register and attend. This course earns points toward the RCE designation and Core Standards, as well as being a required course for staff wanting to earn the CIPS designation. Learn more about global councils.

CMLS Best Practices
9:00 a.m. – 4:00 p.m.
Provided by the Council of Multiple Listing Services (CMLS), this one-day workshop opens with the recently published “CMLS Leadership and Governance Survey” and features how this data and other best-practice documents are shaping improvements in the MLS industry. Take the challenge to adopt the recently updated CMLS Best Practices to assess and enhance your organization.

Commercial Resources for Associations 101 – ($75)
1:00 p.m. – 4:30 p.m.
Jean Maday, Director, Commercial Development & Services, NAR

29% of NAR’s 1.3 million members reported having at least one commercial transaction side last year. This course will educate you on how to identify your commercial practitioners, what they want from your association, and how you can engage and serve them.  Come away with tools to implement commercial services, grow membership and serve your entire real estate community.

CEO Program
1:00 p.m. – 5:00 p.m.
Featuring Robert Richman, Author and Culture Strategist, Zappos

NOTE: The CEO Program carries an additional $225 fee; attendance is limited to the first 250 attendees who have either five years REALTOR®  association management experience and/or who hold the RCE or CAE designation.

REALTORS® Property Resource – Game Changing Tools for REALTORS® and Associations
3:00 – 4:30 p.m.

AE Institute Welcome Lounge
5:00 – 7:00 p.m.
Sponsored by: Texas Association of REALTORS® and the Austin Board of REALTORS®, TX

AE Young Professional Network (YPN) Meet Up
6:30 – 8:00 p.m.

Saturday, March 30 – RCE Apparel Day

Continental Breakfast
7:30 - 8:45 a.m.

New AE Networking Breakfast (AEF)
7:45 – 8:45 a.m.
What a great way to build on your relationships with other AEs who are also just starting out in the business and are new to the Institute. Come network with a group whose faces will become familiar to you by the end of the Institute.

Opening Session
9:00 – 10:00 a.m.
The Opening Session is the official kick-off to the 2018 AE Institute. Come and meet the AEI team, and learn a little more about what went into making the 2019 AE Institute. You’ll also hear from 2019 NAR President John Smaby, who’ll offer some special remarks.

Virtual Classrooms: Educate Members Beyond the Association Walls (IC)
10:15 – 11:15 a.m.
Brent Lancaster, ABR, AHWD, BPOR, e-PRO, GRI, MRP, SRS, President, Brent Lancaster & Associates, Baton Rouge, LA; Candy Cooke, ABR, AHWD, BPOR, CIPS, CRB, e-PRO, GAA, GREEN, GRI, MRP, RENE, RSPS, SFR, SRES, SRS, Senior Instructor, Texas Association of REALTORS®; Jon Houser, RCE, Associate Director of Professional Development, Texas Association of REALTORS®

Discover how to reach members who live in hard-to-reach places and how to collaborate with other associations to offer high-quality professional development opportunities that may otherwise be unobtainable. Explore two existing and successful models that can be easily implemented anywhere. Embrace new technology to provide a classroom experience in a cost-efficient manner and change your association’s education culture.

No Hitting Allowed! Negotiate Anything with Anyone at Any Time (LPAG)
10:15 – 11:15 a.m.
Joanne Chando, ABR, AHWD, BPOR, CIPS, GREEN, GRI, MRP, RSPS, SFT, SRES, SRS, Chief Edutainment Officer, Joanne Chando Productions, Fort Myers, FL

This lively and interactive program will teach you to understand your dominant personality type, quickly identify it in others, and effectively manage any situation to a successful outcome.

From Hurricanes to Daily Fires: Power Productivity for AE Leaders (MCA)
10:15 – 11:15 a.m.
Beth Zienesis, Author/Speaker, Your Nerdy Best Friend, San Diego, CA

You love your work as an AE leader, but keeping on top of everything is exhausting! The right technology can give you back your time and your sanity. This critical session will share apps and technology strategies to help your REALTOR® association work through everything from natural disasters to personal safety and health concerns. This is not a risk assessment session; it’s a nerd-preparedness conversation. Let your Nerdy Best Friend impart the perfect tools upon you to manage it all.

The Power of Experience (MECS)
10:15 – 11:15 a.m.
Tricia Thomas, RCE, CEO, Bay East Association of REALTORS®, Pleasanton, CA

Create exceptional service experiences that are tailored to your members and build loyalty. We operate in an experiential economy where providing excellent customer service is dependent upon our ability to create delightful service experiences. Learn how to gather and analyze relevant membership data that you can turn into the foundation of systemic excellence at all levels of the association.

What is the RESO Web API and What’s In It for Me? (IC)
11:30 a.m. – 12:15 p.m.
Troy McCasland, CEO, AgentSquared, La Jolla, CA

Gain an understanding of the RESO Web API and the benefits it creates for everyone touched by our industry -- consumers, REALTORS®, associations, and MLSs. Learn how MLSs around the country have implemented the Web API for data distribution and understand the value of real-time updates, faster and cheaper website property searches, risk reduction, and cost savings for MLSs.

Succeed With the Seven Leadership Prescriptions for Success (LPAG)
11:30 a.m. – 12:15 p.m.
Mary Kelly, PhD, CSP, Commander, US Navy (ret), CEO of Productive Leaders, Monument, CO

What do employees and association members need that they are not getting from their leadership? In this highly entertaining, high-energy, and high-content program, Mary shares how we can succeed in leading our associations, chapters, and members. Using real estate and military scenarios as examples, Mary shows audiences how to be even better leaders. Best-selling author of Master Your World, 15 Ways to Grow Your Business in Every Economy, Money Smart, and Why Leaders Fail and The 7 Prescriptions for Success, Mary Kelly knows the challenges we have today and can help us succeed through them. 

Advance Members’ Online Presence and Build Their Success (MCA)
11:30 a.m. – 12:15 p.m.
Shawn Hanna, Senior Director of Technology Initiatives, Northern Virginia Association of REALTORS®, VA

Now more than ever, members must understand what building and nurturing their online presence really means, so that consumers can find them, like them, and eventually trust them. Many members don’t realize that they can improve their online presence through an entire set of benefits and free services available through their REALTOR® association membership. Learn about these valuable tools and how you can best share them with your members.

Say It with a Picture! (MECS)
11:30 a.m. – 12:15 p.m.
Michele Sloan, ABR, AHWD, CRS, e-PRO, SRES, SRS, Owner, Michele Sloan, O’Fallon, MO

They are cute and fun to use, but don’t be fooled, emoji is changing the way we communicate. With 90% of social media users interacting with emojis, it’s time to climb on board and discover ways emoji can increase member engagement. Get ready for emojimania!

Crash Course for New AEs (AEF)
11:30 a.m. – 12:15 p.m.
Tessa Hultz, RCE, CAE, CIPS, SRES, CEO, Raleigh Regional Association of REALTORS®, NC

There is a lot for new AEs to know in their first year on the job, but it doesn’t have to be overwhelming. Take a high-speed tour of tips, tricks, and resources to help AEs make their first year in REALTOR® association management a success!

 REALTOR® Party Luncheon 
12:30 – 1:45 p.m.
As you know, if real estate is your business, then so is politics. Come hear what’s going on in the political arena and be entertained in the process.
Sponsored by: REALTOR® Party

State Chief Staff Meeting
1:30 – 3:00 p.m.
An opportunity for state association chief staff executives to discuss issues and share insights. Attendance is limited to state chief staff only.

Perception vs. Reality: Real Results of Going Global (IC)
2:00 – 3:00 p.m.
Facilitator: Steve McDonald
Panelists: Andrea Bushnell, RCE, CEO, North Carolina REALTORS®; Donna Wilson, Owner/Coach/Instructor, Compass Consulting, LLC, Madison, MS

Global isn’t a niche anymore; it’s a major economic driver in markets of all sizes. In this session, Global Council representatives from Tennessee, North Carolina, and Illinois share how adopting a global mindset brought new business opportunities to their associations, members, and communities.

After the Honeymoon: Overcome the Challenges of MLS Consolidation (LPAG)
2:00 – 3:00 p.m.
Facilitator: Bill Lublin, CEO, Social Media Marketing Institute, Philadelphia, PA
Panelists: Tom Phillips, CEO, Bright MLS; others

As MLS mergers remain the focus of MLS executives and members around the country, it is important to look at the unexpected issues that the merged MLS entities face. This panel of well-known and respected MLS executives will share the challenges that arose after the decision to merge, how those challenges impacted the merger, and how the new MLS met those challenges, or possibly fell short.

RPR’s Game-Changing Tools for Associations (MCA)
2:00 – 3:00 p.m.
Karen France, Senior Vice President, Market Engagement, RPR; Karen Becker; RCE, AHWD, CIPS, CEO, Southeast Minnesota REALTORS®; Andrew Sims, RCE, CEO, Dayton REALTORS®, OH

Learn how RPR’s market data tools and economic area reports equip AEs with invaluable market information to get a seat at the table for economic development activities in their communities. This session includes case studies from two local associations and a tutorial that demonstrates how to access and set these resources up for yourself.

Members Beyond REALTORS® (MECS)
2:00 – 3:00 p.m.
Facilitator: Cynthia DeLuca, ABR, CIPS, GRI, SFR, SRS, President, TRC, DeLand, FL
Panelists: Dave Stafanides, CEO, Orange County REALTORS®, CA; Eliezer Rodriguez, CEO, Bronx Manhattan North Association of REALTORS®, NY; David Bennett, RCE, CAE, President and CEO, Pinellas REALTOR® Organization, FL

As the local association feels the heat of MLS changes, it’s time to embrace other areas of membership growth and sustainability. If you haven’t tapped into your affiliate members lately, maybe it’s time you do. Diversify with an expanded affiliate outreach program that shows them you care and why their association dues offer such a high return on their investment.

NAR Policy 101 (AEF)
2:00 – 3:00 p.m.
Rodney Gansho, RCE, Director, Association MLS and Governance, NAR; Jeremy Green, Policy Consultant, Association MLS and Governance, NAR; Christopher Harrigan, RCE, e-PRO, Manager, Policy Information, Association MLS and Governance, NAR

Policy is just one of the many facets of a REALTOR® association executive’s job. Is it possible to know everything about policy? Probably not. But with the tools available to you from NAR, you’ll be well on your way to managing policy issues at your association. Learn about compliance with NAR policy, Code of Ethics training, online resources, and other “need-to-know” information to understand this key component of REALTOR® association management.

Collaborate to Create Economic Vitality in Your Community (IC)
3:15 – 4:00 p.m.
Christopher Reese, Vice President, Workforce and Economic Development, Orange County Business Council, Irvine, CA

Students are graduating from local colleges with a desire to stay in those communities, but can’t afford to do so. Workers at all levels are struggling to meet the qualifications necessary to purchase homes near their jobs. A lack of available housing options prevents expanding businesses from attracting top talent. Come see how your association can adopt creative models to tie business, education, and public-sector leaders together to ensure economic vitality, and at the same time turn them into your biggest housing-issue advocates.

Association Direction: Be BOLD or Be Forgotten (LPAG)
3:15 – 4:00 p.m.
Justin Schlegel, Owner/REALTOR®, RHP Real Estate – Team Schlegel, Peoria, AZ

Dig deep internally to define what got your association to where it is at today. Determine what’s missing from the team, find the fun again, and dare to dream about what could be. Then challenge the status quo to realize an association vision that's closer than you think.

RPAC and Rainy Days (MCA)
3:15 – 4:00 p.m.
Leigh Brown, ABR, AHWD, CIPS, CRS, e-PRO, SFT, SRES, REALTOR®, RE/MAX Executive, Concord, NC

Have your members have ever asked, “What does the association do for me?” REALTOR® Party can be your most effective answer! Hear messaging ideas to help members see their value differently, and help them better educate the public on what they do beyond just putting properties on the market. You’ll also learn how to better engage with and recruit top producers, brokers, and RPAC Major Investors.

Get Butts in the Seats with a Solid Business Plan (MECS)
3:15 – 4:00 p.m.
Adorna Carroll, ABR, ABRM, AHWD, CRB, C-RETS, e-PRO, GRI, RENE, SFR, SRS, President, Dynamic Directions, Inc., Newington, CT

Getting butts in the seats and creating a profit center doesn’t have to be a challenge if you have a solid business plan for your professional and career development department. When you recognize that this business is not one-size-fits-all, that continuing education is not a destination but rather a by-product, and that some programs are best delivered privately while others are suited for mass consumption, you can restructure and re-energize your association cash flow.

Core Standards 101 (AEF)
3:15 – 4:00 p.m.
John Sebree, RCE, CIPS, CEO, Missouri REALTORS®; Donna Stone, RCE, e-PRO, Association Executive, Jefferson City Area Board of REALTORS®, MO

The purpose of the standards is to raise the bar for REALTOR® associations and ensure high-quality service for REALTORS®. Attend this class to ensure you’re on the right track for 2019 certification, and take away a few tips and tricks to make the certification process run smoothly for you and your association.

Keynote Address Featuring Kat Cole
4:00 p.m. – 5:00 p.m.
Join us as we welcome keynote speaker Kat Cole, COO and President, North America, Focus Brands, Inc., a leading developer of iconic food service brands around the globe (think Cinnabon, Auntie Anne’s Pretzels, Jamba Juice). Kat provides insight and perspective on what it takes to create and lead successful teams, drive innovation and growth, lead with the heart, and sustain excellence.

Icebreaker Reception
5:30 – 8:30 p.m.
Austin City Limits

Join your friends and colleagues for this special Institute welcome reception at Austin’s very own Austin City Limits. Come and renew old friendships and create new ones in a unique environment that will entertain and show everyone a glimpse into Austin’s passion -- music!
Sponsored by: SUPRA, Texas Association of REALTORS®, and the following local REALTOR® associations in Texas: (TBD)

Sunday, March 31

RCE Overview and ADF Workshop
8:00 – 8:45 a.m.

NAR CEO Breakfast
9:00 – 10:30 a.m.
Join NAR CEO Bob Goldberg, for an update on NAR issues. Ask the questions you need answers to in this open forum with your peers and national counterpart.
Sponsored by: NAR Office of the CEO

Not Invented Here – Acceleration of Technology in the Real Estate Industry (IC)
10:45 – 11:30 a.m.
Todd Carpenter, Director, Strategic Investments, Strategic Business, Innovation, & Technology, NAR

Like it or not, technology startups are rapidly advancing the real estate industry. Consumers have more resources and technology available to them as they consider their next real estate transaction. Take a look at the role accelerator programs play in the success of startups and how the REALTOR® organization works to align with startups and add to the REALTOR® value proposition.

Words Matter (LPAG)
10:45 – 11:30 a.m.
John Gormley, RCE, CAE, CIPS, CEO, Mainstreet Organization of REALTORS®, IL

Few other industries have more specialized jargon than real estate. We are swimming in alphabet soup with all of our designations and acronyms. That's not necessarily a good thing when we're trying to make stronger connections with consumers. Learn how to become a translator and get skinny with your message to tell stories that motivate and inspire.

Maximize Communication for Association Leadership (MCA)
10:45 – 11:30 a.m.
Juanita McDowell, e-PRO, CEO, InMotion Consulting, LLC, Peachtree City, GA

Effective communication doesn’t happen by accident. From sharing your culture and vision to addressing issues that creep up within your organizations, there are many nuances to communicating as a leader. Acquire ten tips to strengthen your association by improving your ability to communicate with staff and members.

Engage Future Leaders (MECS)
10:45 – 11:30 a.m.
Kathy Whitfield, ABR, GRI, RENE, SRS, Trainer/Instructor/Professional Coach, Compass Consulting, LLC, Madison, MS

The ongoing engagement and development of emerging leaders is critical to the future success of REALTOR® associations. This session offers essential yet simple steps to identify, recruit, and develop untapped talent to create future leaders.

NAR Dues Policies and Dues Remittance Procedures (AEF)
10:45 – 11:30 a.m.
John Pierpoint, Senior Vice President/Chief Financial Officer, NAR; Patty Garcia, Director, Dues Compliance and REALTORS® Relief Foundation Services, NAR

Attend this session and get the answers to your questions about the NAR dues remittance and collection process. Some of the specific topics covered include dues definitions in NAR’s Bylaws, local association staff responsibilities with respect to NAR’s dues reconciliation and remittance process, Consumer Advertising Campaign assessments, Institute Affiliate member dues, and the NAR delinquency/collection process.

Do You Really Know Your Members? (IC)
11:45 a.m. – 12:30 p.m.
Steve Francks, RCE, CAE, CEO, Washington REALTORS®; Aleksandar Velkoski, DBA, Data Scientist, Research, NAR

You know your members – it’s your job. But do you really know them? Learn how NAR’s new Member Insight Datalab, also known as MinD, can provide insights into your members and help your association better serve them according to their own experiences and interests. Washington REALTORS® is working with NAR’s Research team to better leverage insights about members to enhance outcomes, and will share how your association can move in a similar direction.

MLS 101   (LPAG)
11:45 a.m. – 12:30 p.m.
Cathy Faulkner, RCE, e-PRO, Director of Multiple Listing Services, MetroTex Association of REALTORS®, TX; Brad Bjelke, CEO,, Sandy, UT; Nicole Jensen, VP of Business Technology, MIBOR, Indianapolis, Indiana

Are you a new MLS exec?  An experienced association exec new to the MLS world?  Join us for an overview of general MLS policies and how to best implement in your local marketplace.  You’ll also learn some of the tricks of the trade from these three talented and experienced individuals who are not only implementing NAR policies, but also how they  “make their markets work”, adding in some of the CMLS Best Practices.  Hear about the various initiatives some of them have put into action to engage their broker owners and subscribers and collaborate with other MLS organizations to better serve their customers and the buying and selling public.

Build Your Annual Advocacy Plan Today (MCA)
11:45 a.m. – 12:30 p.m.
Seth Palmer, Political Communications Director, North Carolina REALTORS®
Learn how to build a comprehensive, annual advocacy plan to successfully manage recurring events and handle unexpected challenges. Develop your draft plan using programs and services from the REALTOR® Party, and through collaborations with other local or state associations.

Signed, Sealed, Delivered I’m Yours! The Seven Non-negotiables of Customer Service (MECS)
11:45 a.m. – 12:30 p.m.
Gail Alofsin, President, Authentic Measurable Performance, Newport, RI

What customers don’t tell you is just as important, if not more important, than what they do. While advanced communication both streamlines and complicates our lives, you can use it to your advantage when you let these seven “non-negotiables” transport you and your team to a new level of service, and keep your internal and external customers coming back for more.

Grab-and-Go Lunch
12:30 – 1:00 p.m.
Grab a sandwich and a drink and head to a networking roundtable, offer some time to our charity project, catch up with friends, or explore the city. Take some time to do what you need to get the most out of this Institute.

Networking Roundtables
12:45 – 2:00 p.m.
Take some time to share tried and true solutions. These roundtables will help you connect with your peers where you’ll learn about different experiences and perspectives in the REALTOR® association management world and the real estate industry.

AE Institute Charity Project
12:45 – 2:00 p.m.
The AEI Advisory Board is excited to be working with a local organization, Caritas of Austin, whose mission is to prevent and end homelessness for people in Greater Austin. Through a variety of programs including food services, educational sessions, job placement, veteran assistance and more, Caritas of Austin strives to “make homelessness rare, brief and nonrecurring in Central Texas.”

Go Beyond the Business Model (IC)
2:15 – 3:15 p.m.
Facilitator: Nobu Hata, Director, Member Engagement, NAR
Panelists: Compass, Opendoor, etc.

Some leaders and members can get “into the weeds” when it comes to the commission/inventory/human resources issues that dominate a brokerage business model. Is that where association executives should focus their time and energy? Learn to think beyond policies and about the long-term trends that these big brokerages are influencing and shaping, and how they are changing the way consumers buy and sell real estate.

Sanctions, Citations, Appeals, Oh My! (LPAG)
2:15 – 3:15 p.m.
Facilitator: Leigh York, ABR, AHWD, CRS, GRI, MRP, RSPS, SFR, SRES, REALTOR®, Leigh Speaks, Fort Worth, TX
Panelists: Kate Lawton, Vice President, Member Experience, NAR; Carole Ridley, Professional Standards Administrator, Arizona REALTORS®; Corie Chase, Chief Administration Officer, Naples Area Board of REALTORS®, FL

You are part of the evolution of professional standards enforcement. Do you have questions about ombudsman, citation, or other procedures? Would you like a checklist? Flowchart? Training ideas? Do you have a great idea or best practice that you want to share? Join us for a peer-to-peer panel discussion and see how to exercise your voice and influence the future direction of professional standards enforcement.

Grow Strategic Alliances Digitally with Industry Partners (MCA)
2:15 – 3:15 p.m.
Marki Lemons Ryhal, ABR, CRS, SRS, Speaker, Marki Lemons Unlimited, Inc., Chicago, IL

Leverage free online tools and implement social media best practices to increase the digital presence and public awareness of your association and related industry partners, such as AREAA, WCR, NAHREP, and others. Promote the successes of the REALTOR® Party in your community and beyond, while adhering to guidelines that will keep your communications in line with campaign finance rules.

HR Practices to Keep Your Association in Check (MECS)
2:15 – 3:15 p.m.
Carole Kaptur, Director, Association Human Resources Outreach, NAR

Whether you manage a small association and have one direct report, or a larger association with multiple direct reports, human resources (HR) impacts your work. It could be with conflict resolution, the Fair Labor Standards Act, social media, or managing the annual change of volunteer leadership. As associations look to move forward and be more strategic, it’s important they consider the impact of HR on their organizations. Learn the latest HR practices to keep your association moving forward.

NRDS and E-Commerce (AEF)
2:15 – 3:15 p.m.
Chris DeRosa, RCE, CAE, IOM, Director, Finance, NAR

Come learn what you need to do to maintain members’ NRDS data, and learn the importance of how NRDS data interacts with the local, state, and national associations, as well as with regional MLSs and other systems such as, RPAC reporting, mailing lists, and more. Bring your questions and Chris will supply the answers.

Monday, April 1

Continental Breakfast
7:30 - 8:45 a.m.

Broker Panel
9:00 – 10:30 a.m.
Facilitator: Stefan Swanepoel, Chairman & CEO, T3 Sixty LLC, San Juan Capistrano, CA
Industry legend, Stefan Swanepoel, moderates a panel to dig deep into the minds of brokers to learn how they feel about REALTOR® associations. Stefan will ask the tough questions to uncover what our members really think in this hard-hitting approach to finding our value.

Consolidation is NOT the only way!  (IC)
10:45 – 11:45 a.m.
Facilitator: Marilyn Wilson Lund, Founding Partner, WAV Group & President,
Panelists: TBD

There’s so much hype these days that make every MLS believe the ONLY way to better serve the needs of brokers is to consolidate. The truth is that there are TONS of practical and achievable ways to help your members save money and make it easier for them to be successful. Join Marilyn Wilson Lund and other experts on how you can serve your brokers better.

Lighten Your Load While Getting Your Om On (LPAG)
10:45 – 11:45 a.m.
Scott Oser, President, Scott Oser Associates, North Potomac, MD; Kiki L’Italien, CEO and Founder, Amplified Growth, Alexandria, VA

Do you feel like there are never enough hours in a day to do everything you need to do? Take a deep breath and join us for an hour of productivity strategies to put calm back in your mind and hope back in your heart. Bring mind, body and technology together for tools and practices to make you happier and more productive.

Your Brand Is More than a Logo (MCA)
10:45 – 11:45 a.m.
Karen Bebart, Vice President, Member Marketing & Communications, NAR; Phil Newman, e-PRO, Communications Director, Tennessee REALTORS®; Betty Oltremari, Association Executive, East Mississippi REALTORS®, Meridian, MS 

Learn from peers and advertising industry professionals how to evaluate your brand. Panelists will share their experiences from evaluating the health of a brand, to a new brand roll-out, including research, design, cultivating member support, and implementation. Attendees will leave with actionable steps and best practices to implement in their own associations.

Create Your Customer Comfort Zone (MECS)
10:45 – 11:45 a.m.
Brian Blasko, Speaker/Author/REALTOR®, Brian Blasko, Youngstown, OH

Effective communication is the key to success. In this fun-filled program, you’ll discover and examine the four unique personality styles that we communicate with daily, and you’ll recognize how to distinguish between these styles and tailor your member messages accordingly. This high-energy session will take you on an unforgettable journey into the mind of the 4x4, Volvo, sports car and minivan. Discover which vehicle you are!

Plan Today for an Unexpected Tomorrow – Facing Disaster Recovery
10:45 - 11:45 a.m.
Andrea Bushnell, CEO, North Carolina REALTORS®; Cynthia Walsh, Brunswick County Association of REALTORS® , NC; Nicole Arnold, Director of Community Outreach, North Carolina REALTORS® Housing Foundation

“Where do I begin - no I mean really, where do I begin??” Power is out everywhere, roads are blocked, homes and offices destroyed, cars drowning in flood waters… no idea if members are safe in their homes, safely evacuated or desperately in need of well, everything! You’ve got to dig deep emotionally and get ready for a long, long slog. But before disaster strikes, get ready! Three veterans of 2016’s Hurricane Matthew and 2018’s Hurricane Florence will provide you with tools and ideas to help you prepare in advance of the disaster. Learn what to do in the event that the worst strikes first, and what it takes to survive and eventually thrive again.

Lunch and Legal Update
12:00 – 1:30 p.m.
Katie Johnson, General Counsel and Chief Member Experience Officer, NAR

Join NAR General Counsel Katie Johnson for an update on the legal issues impacting REALTOR® associations across the country. There will also be time for Q&A.

Economic Update
1:30 – 2:30 p.m.
Lawrence Yun, Chief Economist, NAR

Join NAR Chief Economist Lawrence Yun for a look into real estate’s economic future. There will also be time for Q&A.


Library & Archives

NAR's Library & Archives offers a variety of research services and thousands of print and digital resources for use by NAR members.