Overview

To make positive connections with your customers, it helps to know where they’re coming from—the generational and life experiences that influence their buying and selling decisions. That doesn’t mean stereotyping: It means having the specialized knowledge to address their special needs, whether they’re in the middle of a military relocation, moving out of the home where they raised their children, or buying a home with an eye toward sustainability. NAR’s demographic research and specialty education is geared toward making you the expert, whatever your client’s needs.

Advertisement

Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.