Overview

To make positive connections with your customers, it helps to know where they’re coming from—the generational and life experiences that influence their buying and selling decisions. That doesn’t mean stereotyping: It means having the specialized knowledge to address their special needs, whether they’re in the middle of a military relocation, moving out of the home where they raised their children, or buying a home with an eye toward sustainability. NAR’s demographic research and specialty education is geared toward making you the expert, whatever your client’s needs.

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2020 Census

The decennial census is important for all REALTORS® because completing the 2020 census means more resources for businesses and communities.

Coronavirus

NAR continues to monitor and respond to concerns about COVID-19 (coronavirus) and its impact on the real estate industry and events.