Commercial Real Estate

Supporting Commercial Practitioners and Your Business

Commercial Real Estate is everywhere: your local coffee shop, industrial park, downtown main street, and even the office where you work. The National Association of REALTORS® has a broad array of resources to help you provide the best service to your clients, and to be the best in your field. From education to advocacy efforts, from networking to property data – NAR works to help you be more profitable while protecting the commercial real estate industry. 

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CREATE Magazine

A quarterly publication for commercial practitioners, members of the National Association of REALTORS® and commercial real estate industry leaders. 

C5 + CCIM Global Summit

C5 partners with CCIM for the 2024 C5 + CCIM Global Summit, September 17-19, at the Seminole Hard Rock Hotel & Casino, in Hollywood, FL!

Commercial Advocacy

NAR advocates for the nation’s property owners, REALTORS®, and the commercial real estate industry on Capitol Hill. See the issues in front of the nation’s lawmakers. 

NAR Commercial on Social

Follow NAR Commercial on Twitter, LinkedIn, and Instagram at @NARCommercial.

Latest Updates

In some instances, people act difficult because they are placed in a difficult situation. In many others, they behave in a difficult fashion for the same reason that a 3-year-old child cries: Last time it got the results they wanted, so they are going to do it again.
When it comes to convincing buyers and sellers that you're their best choice, you really have only two options. You can sell your accomplishments or you can sell the benefits that your prospective clients will receive from working with you.

It’s not an uplifting thought, but it’s a fact of working in the real estate business: Many of your clients will be in the midst of a sorrowful life transition. Maybe they’re leaving the home where decades of family memories were created, splitting up after an ended relationship, or selling because they no longer have the financial means to pay the mortgage.

Because you’ll inevitably work with a grieving client at some point in your career, it’s important that you understand the five stages of grief, as identified by American psychologist Elisabeth Kubler-Ross. By knowing what your clients are going through, you can better understand what is motivating their decisions and help them keep the deal on track.