Smart home technology can simplify daily life tasks and ease the move-in process for potential homeowners. When staging for house tours, capture buyers’ attention by emphasizing how smart tech amenities can minimize daily stress.
After all, the smart home market is booming, projected to exceed $205 billion by 2026. As smart home tech continues to evolve rapidly, potential buyers are seeking out high-tech properties that incorporate innovative, personalized yet efficient features and designs.
Staging Tips to Highlight Smart Home Features
As agents prepare to advertise a new house, consider using these five tips to make your seller’s high-tech home stand out:
1. Use signage and visual aids
Smart tech’s sleek designs can sometimes make these elements challenging to notice. Consider placing small signs near the smart tech with its official name and a brief description. Additionally, interactive demonstrations are an effective way to engage potential purchasers. Try setting up a tablet so house seekers can test out the enhanced technologies, such as the lighting controls.
One of the most popular smart tech amenities is a thermostat. Unlike regular thermostats, smart thermostats work to better understand patterns, allowing for a more cost-effective energy plan. A visual aid will help house hunters become familiar with this helpful home improvement system—and make sure it doesn’t get overlooked.
2. Integrate smart technologies into everyday scenarios
While visual aids can enhance the buyer experience, take this process one step further by sharing compelling stories of everyday situations. Set the scene to help home seekers envision what daily life in the house would be like. As you walk through the home, highlight key areas where innovative enhancements aren’t always noticeable, such as the garage door.
Smart garage doors are forecasted to play a pivotal role among the estimated 103 million smart home total users by 2028. This technological innovation boosts curb appeal and offers convenient remote access for homeowners. For example, rushing out of the house might make homeowners forget to close the garage door, and smart tech offers a quick solution to double check.
3. Showcase security and convenience
Security systems are a popular and innovative smart tech choice. Installing smart speakers, locks, cameras and other devices can help owners monitor and secure a property. Set up a screen for potential buyers to view how these systems allow users to remotely monitor the property from a personal device.
With such a significant investment in a property—and the safety of a prospective owner’s family at stake—highlighting the security systems may increase the house’s reliability, and the buyer’s confidence in it.
4. Provide simple user guides for buyers
Consider creating resources that detail the home’s smart features and placing them on small tables near an innovative tech product or appliance. Prospective buyers can grab a pamphlet to review later.
Pamphlets allow you to highlight innovative features: For example, highlight the smart kitchen appliances, like smart refrigerators that alert residents if a door is left open by sending a notification straight to the connected phone.
5. Promote the energy efficiency
Be ready to explain the benefits and provide resources about the smart home tech, including details about its energy efficiency. For example, eco-conscious buyers may worry about the energy implications of ample smart technology in the home. However, most cutting-edge interiors prioritize being environmentally friendly. In fact, most smart technology—like lighting, thermostats, appliances, security and entertainment systems—can adapt to user habits to optimize energy usage.
Staging a home on the market to emphasize its smart technology will make it stand out to house hunters, benefiting both agents and sellers.
