Styled, Staged & Sold

Bringing you the latest home design and staging trends. From REALTOR® Magazine.

Reveal to Your Clients the ‘Ugly Truths’ When Staging

By Audra Slinkey, Home Staging Resource

Sometimes you have to give clients a big dose of reality, and it isn’t always pretty – particularly when you’re talking about something personal like the condition of their home. But don’t be afraid to utter the “ugly truths” to maximize your sellers’ chances of selling a home and for top dollar.

Here are some of the ugly truths you may need to be prepared to talk about:

Ugly Truth #1: The ugly truth is that anyone who has watched the real estate market over the last few years knows there’s no such thing as a “set price” for a home. The price is determined by what the buyer is willing to pay AND the buyer likely is willing to pay a lot more for a “model home” look.

Ugly Truth #2: Another ugly truth is that when it comes to home staging, you get what you pay for. This means that the more a seller is willing to pay to transform their home (using an expert stager’s advice), the more they stand to get out of the sale.

BEFORE5_Designedtoappeal
BEFORE - Photo credit: Designed to Appeal, designedtoappeal.com

AFTER5_Designedtoappeal
AFTER - Photo credit: Designed to Appeal, designedtoappeal.com

Ugly Truth #3: Finally, the last ugly truth is that buyers cannot see past a seller’s furnishings to the potential of the home. Look at the before photo …would you be able to imagine it as beautiful as the after photos?

BEFORE6_Designedtoappeal
BEFORE - Photo Credit: Designed to Appeal, designedtoappeal.com

AFTER6_Designedtoappeal
AFTER - Photo credit: Designed to Appeal, designedtoappeal.com

You only need to look at the before-and-after photos of this home to know why they got so much more than they were even asking. This seller’s agent walked them through the “cost of not staging” and let them decide. Do you think they made the right decision?

If you’re a real estate agent who struggles with getting your seller’s onboard and committed to the sales process, you may want to share with them this article … pictures always speak louder than words.

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ABOUT THE AUTHOR: Audra Slinkey is president of the Home Staging Resource, a RESA Accredited home staging training and certification company. Slinkey has personally trained over 3,000 stagers worldwide and is a bestselling author and international speaker. She also serves as president of the American Society of Home Stagers and Redesigners. Connect with her on Facebook!

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Styled, Staged & Sold, created by NAR and REALTOR® Magazine, is produced by professional home staging and style experts around the country.

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REALTOR® Magazine is the official magazine of the NATIONAL ASSOCIATION OF REALTORS® and the business tool for real estate professionals.