Sometimes you have to give clients a big dose of reality, and it isn’t always pretty – particularly when you’re talking about something personal like the condition of their home. But don’t be afraid to utter the “ugly truths” to maximize your sellers’ chances of selling a home and for top dollar.
Here are some of the ugly truths you may need to be prepared to talk about:
Ugly Truth #1: The ugly truth is that anyone who has watched the real estate market over the last few years knows there’s no such thing as a “set price” for a home. The price is determined by what the buyer is willing to pay AND the buyer likely is willing to pay a lot more for a “model home” look.
Ugly Truth #2: Another ugly truth is that when it comes to home staging, you get what you pay for. This means that the more a seller is willing to pay to transform their home (using an expert stager’s advice), the more they stand to get out of the sale.
Ugly Truth #3: Finally, the last ugly truth is that buyers cannot see past a seller’s furnishings to the potential of the home. Look at the before photo …would you be able to imagine it as beautiful as the after photos?
You only need to look at the before-and-after photos of this home to know why they got so much more than they were even asking. This seller’s agent walked them through the “cost of not staging” and let them decide. Do you think they made the right decision?
If you’re a real estate agent who struggles with getting your seller’s onboard and committed to the sales process, you may want to share with them this article … pictures always speak louder than words.