Styled, Staged & Sold

Bringing you the latest home design and staging trends. From REALTOR® Magazine.

By Charlene Storozuk

Redesign, one of the services I offer to clients, is what I like to think of as the Botox of the design world. It’s a cost-effective and less invasive way to change the appearance of your home while still achieving a huge impact.

Redesign involves working with a client’s existing furniture and changing things up by adjusting the furniture layout, adding accessories, and altering paint color.

Some of the principles of redesign can carry through to home staging as well.

BEFORE BEFORE

For instance, take the couch in the photo to the left. This tired, worn couch was located in a lakefront penthouse that I recently staged.

Because of the price point of this property, the couch needed an instant facelift.

Instead of renting out new furniture to my clients, we opted to go the redesign route to cut down on costs.

AFTER AFTER

By adding just five pillows and one throw to the center cushion seating area, it no longer looks out of place.

To further prove the power of something as simple as pillows and throws, here’s one more example.

BEFORE BEFORE

This chair was located at the same property.  It was cumbersome and dated, but took on new life once a faux fur throw and pillow were added.

AFTER AFTER

Doesn’t it look like something that you’d like to curl up in with a good book?

One of the goals of home staging is to make potential buyers feel comfortable in the property and entice them to stay longer. Something as simple as a cozy seating area can do just that. Add a tea cup to a side table along with an open book and the scene is set.

These are just a couple of examples of quick, inexpensive fixes for the budget conscious home owner.

Charlene Storozuk
Charlene Storozuk

ABOUT THE AUTHOR:

Charlene Storozuk is the owner of Dezigner Digz, a professional home staging and interior decorating company based in Burlington, Ontario. Her work is featured in the book FabJob Guide To Become A Home Stager, 2009 edition. She serves as regional vice-president, Canada for the Real Estate Staging Association and is a past recipient of the North American Leadership Award for her work as founder and president of the Halton & Hamilton-Wentworth RESA Chapter.

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Styled, Staged & Sold, created by NAR and REALTOR® Magazine, is produced by professional home staging and style experts around the country.

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REALTOR® Magazine is the official magazine of the NATIONAL ASSOCIATION OF REALTORS® and the business tool for real estate professionals.