Styled, Staged & Sold

Bringing you the latest home design and staging trends. From REALTOR® Magazine.

By Melissa Dittmann Tracey, REALTOR® Magazine

DDD_orange building

By 2012, foreclosures will affect 91.5 million nearby homes and reduce property values of these homes by $20,300 per household, according to research by the Center for Responsible Lending. As such, you can’t afford to ignore that messy home next door any longer if you’re trying to sell a property.

Abandoned homes are blanketing neighborhoods across the country and while curb appeal for your listing matters, you also may need to take note of the curb appeal nearby. Buyers certainly will and if they see a home next door with shattered windows, overgrown lawns, and gutters hanging on by a thread, they might quickly decide that isn’t the right neighborhood for them.

In this month’s REALTOR® Magazine, I highlight tips from experts on what to do when Battling the Neighborhood Eyesore.

While our tips are more tame as far as how to contact your city department and homeowners’ association to get something done, an anonymous group in Detroit is being much more bold in its approach.

Known as the DDD Project (Detroit Demolition Disneyland), artists are finding long abandoned, neglected homes that the city has failed to demolish and painting them a bright orange color--“Tiggeriffic Orange,” to be exact, of Disneyland-inspired colors. The homes’ exteriors scream orange from every decaying square inch.

The group claims its community activism approach seems to be working--two of the structures they painted were then soon after demolished by the city. After all, if you thought overgrown lawns were bad enough, how’d you like to live next door to a giant orange eyesore?

The artists, in a press release, have asked passersby to view the neglected homes from a different lens: “In addition to being highlights within a context of depression, every detail is accentuated through the unification of color. Broken windows become jagged lines. Peeling paint becomes texture. These are artworks in themselves.”

Next time, maybe you can use that poetic description for eyesore properties next to your listing. Or, maybe you can convince buyers that shattered glass and peeling paint is just the latest design trend.

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Styled, Staged & Sold, created by NAR and REALTOR® Magazine, is produced by professional home staging and style experts around the country.

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REALTOR® Magazine is the official magazine of the NATIONAL ASSOCIATION OF REALTORS® and the business tool for real estate professionals.